**5. Conclusion**

In Albania, low prices are not the only element to attract customers' attention, there are other elements as: a detailed range of interventions and services offered, the curriculum of some dentists and professionals who are part of the medical staff and not, the reviews (all positive) of their patients/tourists; "Dentists in Albania" also uses the "card" of the holiday, offering, among other things, a free stay for two people, and both the transfer to the hotel and the reception service: at the airport, there will be an attendant who will speak properly in Italian and that he will welcome them, he will be available to patients-tourists from 9 AM to 21 PM to resolve any problems on the stay or even to play the role of tour guide of the city. In addition, the reception agent will be available 24–24h contacting him by telephone. Even before the trip, they offer their availability to clients in the organization of the trip, advising how to reach Tirana "stress-free and save a lot of money." The tourist aspect is repeatedly quoted on the website where, among other things, you can read "beyond to low-cost professional dental care, you will have the opportunity to take a holiday in a wonderful city like Tirana, all without spending just a euro for the stay and benefiting of all the

It is some years now, that some of these dental clinics have opened offices in Italy where they exclusively, do free visits with the purpose of provide quotes. Among them, there is the case "Dentists Croatia low-cost," which opened an office in Verona for "a free estimate, to explain the treatments, prices, to answer all your questions freely, and to give you all the information

For free, no-obligation appointments call us at our number "…Cell…Email…" [22]. Also in this case, the bus trip, starting from some cities reported on the website, is free. It is to be noted that accommodation is free sometimes subjected to the cost of the performance that a patient goes to support it and, in any case, the patient's accommodation does not happen in a hotel but in an apartment. In particular, the dental office specifies: "During your dental care, we offer a FREE comfortable apartment in the center of RIJEKA/RIVER Croatia near the sea with five beds. The apartment is free if you spend at least € 1000/1500

Actually, in this case, by some researches carried out on the Web, it is not a dental clinic, but it concerns a real travel agency that manages the health travels. Indeed, by analyzing other websites offering low-cost dental care in Croatia, we realized that another website had the same addresses of "Dentists Croatia low-cost," and it is the following website www.viaggideldente.info [24]. The latter, it is known as the "Tour operator of dental savings," offering free travels by bus from some cities in northern Italy, low-cost dental care "in the best dental practice in Croatia" [25] and the opportunity to book your stay at favorable prices in

However, the proliferation of dental clinics and dental low-cost studies in recent years has become an increasingly important phenomenon, and, therefore, the online offering of lowcost dental tourism is really impressive. Even in Italy dental centers specialized low cost are springing to try to attract these patients/tourists who want to be cured at a lower price. Although, now, as we have seen, competition in the European scenario, in terms of cost and

services that you want."

10 Advances in Health Management

in dental care" [23].

the apartment.

quality, it really is ever more.

related to your stay in Croatia."

In our discussion of the issue, we refer to the patient/tourist in terms of an exaltation of humanity. We refer to the person and his emotional sphere, which led him to travel to search for a better state of health [26]. Rests in the economic and marketing logic and activates processes for which he becomes a consumer, but he remains a person driven by doubts, fragility, and hope to the pursuit of happiness.

The medical treatment related to dental care is among the categories of health (medical) tourism, which refers to disease conditions and to ones of the esthetic improvement.

The research shows that the main reasons why Italians do dental care abroad are due to saving time and money. As well as because distance, communication, and knowledge of the language are not a real problem. Finally, using in a wise way the Web, there is no needs either of large economic investments to create promotion nor advertisements [27].

Italy is not among the top destinations for foreign health tourism, even if relying on a health care system, it is between the most efficient in the world. Italy was always been one of the most important tourist destinations in the world. Because of this, it is possible to arrange strategies that allow Italy to grow up the market related to the health tourism.
