Contents




## Chapter 7 **Examining Non‐Celiac Consumers of Gluten‐Free Products: An Empirical Evidence in Spain 101**

Tiziana de‐Magistris, Hind Belarbi and Wajdi Hellali

## Chapter 8 **I Can't Eat That! Sticking to a Gluten-Free Diet 115**

Ricardo Fueyo-Díaz, Santiago Gascón-Santos and Rosa Magallón-Botaya
