**4. Discussion and assessment of results**

In order to properly assess results drawn from this research, a semantic analysis of the different questions used for the personal interviews was approached along with statistical quantitative analysis through SPSS v22 software.

### **4.1. Assessment of knowledge regarding mobile payment systems**

The level of knowledge of the different mobile payment systems was found to be average (roughly 50%) after assessing the different respondent merchants. We found a variety of responses when participants were questioned about their knowledge respecting the different mobile payment systems; below some of the answers are included:


Respecting the different sale channels approached by the merchants contributing to our research, it is worth noting that the traditional channel is still the channel of choice employed by the majority of the companies participating in this study, with a sizable advantage over

**Categories Frequency Percentage/interval**

software, etc.) <sup>9</sup> 5.9 Traditional (newspapers, cinema, etc.) 4 2.6 Retailers 72 47.4 Mail order or sales on the Internet 3 2.0 Restoration 21 13.9 Others 38 25.0

10–49 13 8.6 50–249 7 4.6 250–499 5 3.3 500 or more 10 6.6

enterprises) <sup>8</sup> 5.3

enterprises) <sup>5</sup> 3.3 Over 50 million Euro (large companies) 7 4.6 Unknown 21 13.9

Internet 4 2.6 Other (mail order or direct sale) 6 4.0

Company owner 49 32.5 Company senior management 6 4.0 Company middle management 4 2.6 Store manager 12 7.9 Store expert 6 4.0 Employee 74 49.0

Average years with mobile payment systems 0.16 0–4

12.8 0–35

**Sector** Digital means 4 2.6 ICTs (computers, telecommunications,

120 Smartphones from an Applied Research Perspective

**Company employees** 0–9 116 76.8

**Company income in 2014** Under 2 million Euro (microenterprises) 110 72.8 Between 3 and 10 million Euro (small

Between 11 and 50 million Euro (medium

**Sales channel employed** Physical store 141 93.4

**Experience** Average years with traditional payment systems

**Position of the interviewee in** 

**Table 3.** Respondent companies.

**the company**


As the answers above show, we can classify merchants into two groups: those with the appropriate knowledge of mobile payment systems and have already adopted them and, on the other hand, merchants which are basically oblivious regarding these new payment tools. In light of these findings, especially with so many merchants ignoring mobile payment systems, providers of mobile payment services should encourage the development of information campaigns and strategies in order to drive the adoption and management of these payment services.
