**Network Market Orientation, Knowledge Management and Born Globals' Competitiveness and Born Globals' Competitiveness**

**Network Market Orientation, Knowledge Management** 

DOI: 10.5772/intechopen.70064

Diego Monferrer Tirado and Marta Estrada Guillén Marta Estrada Guillén

Additional information is available at the end of the chapter Additional information is available at the end of the chapter

http://dx.doi.org/10.5772/intechopen.70064

Diego Monferrer Tirado and

**Abstract**

This chapter studies the influence of network market orientation (NMO) on Spanish Born Globals' (BGs) competitiveness. The study analyses the contribution of a specific knowledge-based dynamic capability, namely absorptive capability, as a key mediator variable between NMO and competitiveness, finally influencing the international performance achieved by this particular type of firm. Results from testing the structural equation model proposed confirm that NMO facilitates the development of an absorptive capability in BGs and that this capability, in turn, influences the firms' capacity to exploit the new relational knowledge, thus improving their competitiveness and international performance.

**Keywords:** Born Globals, network market orientation, absorptive capability, competitiveness, international performance
