**Affective Technology Acceptance Model: Extending Technology Acceptance Model with Positive and Negative Affect Technology Acceptance Model with Positive and Negative Affect**

**Affective Technology Acceptance Model: Extending** 

DOI: 10.5772/intechopen.70351

Angela Lee Siew Hoong, Lip Sam Thi and Mei-Hua Lin Mei-Hua Lin Additional information is available at the end of the chapter

Angela Lee Siew Hoong, Lip Sam Thi and

Additional information is available at the end of the chapter

http://dx.doi.org/10.5772/intechopen.70351

### **Abstract**

Research works on TAM, TAM2, TAM3 and UTAUT has always focused on cognitive aspect of technology acceptance in the past two decades. Acceptance of technologies such as eCommerce, Mobile and ERP that considered emotion and affect are still less. This creates a gap in the technology acceptance research, which consider the role of affect into technology acceptance model. This study considers the role of affect of a knowledge worker that work in Multimedia Super Corridor (MSC)-status organizations in Malaysia on their behavioural intention to use knowledge sharing tools (KS tools) in their day-to-day tasks. Hence,Affective Technology Acceptance (A.T.A) model has been proposed. The behavioural intention on the acceptance of KS tools will be hypothesize in the Affective Technology Acceptance (A.T.A) model. Positive (PA) and Negative (NA) affect as the role of affect construct were introduce in this model to investigate its influence on KS tools usefulness and ease of use among employees in Multimedia Super Corridor organizations. The findings of this study highlighted that NA has no impact on perceive usefulness. The findings also showed that PA has very significant positive influence on PU, PEOU and BI with impact on PEOU being the greatest.

**Keywords:** positive affect, negative affect, TAM, knowledge sharing tools, knowledge workers, affective technology acceptance model
