**2. Triggers of the innovation**

Although creativity can be considered as extremely subjective, its main output, the innovation is strictly monitored and considered an important indicator of progress and development. In general, the innovation is distinctly defined as technological and non-technological innova‐ tion. An insight at the innovation would lead to very pragmatic results and conclusions, all linked to the internal mechanism of the enterprise and its economic status. Behind the drivers and goals of the innovations resides the creative thinking and the capacity to access and correlate holistic information regarding the economical units, its competitors, social and economic environment. This can be done only with a transdisciplinary approach and an opening for creative integration of the information.

The primary driver of the innovation is the improvement of the quality of goods and services and the second is the increasing of the range of goods and services [4]. In 2012, approximately 40% of the enterprises in EU-27 were found technologically innovative and over 42% reported non-technological innovation. New methods of organising work responsibilities and decision making were the leading innovation in 20 countries, followed by new business practices and reorganisation of external relations. Enterprises more often are motivated to reduce the reaction time to customers' needs or by the need to improve the communication and sharing together with the ability to develop new products or processes.

In Romania, the innovative enterprises attained last year 20.7%, with the types of innovation described in Figure 1. In Europe, in general, among the triggers of change, the increase in turnover seems the most important, as described in Figure 2.

**Figure 1.** Types of innovation in Romania, 2015.

skills, appreciated as quite important by 46% and very important by 42% of the employers. Decision-making skills received, correspondingly 51 and 38%, while problem-solving skills were considered quite important by 37% and very important by 59% of the employers, positioned on the third place after ability to meet deadlines (29 and 60%, correspondingly) and attention to detail (34 and 61%). As it appears, half of the employers appreciate creativity, in

Proceedings of the International Conference on Interdisciplinary Studies (ICIS 2016) - Interdisciplinarity and Creativity

A recent survey conducted by the Millennial Branding [2] reveals that, in the engineering fields, effective communication skills are crucial to success. The second soft skill found crucial in an engineer's career is creativity, defined as the driving force behind innovation and increasingly gaining recognition as the new capital in the actual economic conditions. As a consequence, creativity should be treated like a skill that needs to be identified, cultivated and trained. One effective way to do that is to foster a creative culture during the educational process and many authors propose some turning keys to develop a culture for innovation and creativity [3].

In conclusion, extended experience and knowledge need creativity as a third component to

Although creativity can be considered as extremely subjective, its main output, the innovation is strictly monitored and considered an important indicator of progress and development. In general, the innovation is distinctly defined as technological and non-technological innova‐ tion. An insight at the innovation would lead to very pragmatic results and conclusions, all linked to the internal mechanism of the enterprise and its economic status. Behind the drivers and goals of the innovations resides the creative thinking and the capacity to access and correlate holistic information regarding the economical units, its competitors, social and economic environment. This can be done only with a transdisciplinary approach and an

The primary driver of the innovation is the improvement of the quality of goods and services and the second is the increasing of the range of goods and services [4]. In 2012, approximately 40% of the enterprises in EU-27 were found technologically innovative and over 42% reported non-technological innovation. New methods of organising work responsibilities and decision making were the leading innovation in 20 countries, followed by new business practices and reorganisation of external relations. Enterprises more often are motivated to reduce the reaction time to customers' needs or by the need to improve the communication and sharing

In Romania, the innovative enterprises attained last year 20.7%, with the types of innovation described in Figure 1. In Europe, in general, among the triggers of change, the increase in

create a base for any innovative endeavour or advancement.

opening for creative integration of the information.

together with the ability to develop new products or processes.

turnover seems the most important, as described in Figure 2.

strong liason with problem solving.

in the Knowledge Society

164

**2. Triggers of the innovation**

**Figure 2.** Highly important goals in innovative and non-innovative enterprises, EU-28, 2010–2012 [5].
