*2.2.1. Forms of creative tourism*

Creative tourism could not do without creative development; therefore, the following two main ways of implementing creative tourism are distinguished:

1) Using creativity as one of the activities of tourism;

2) Using creativity as a certain background for tourism.

The **first way** is a more traditional model of creative tourism because it emphasises active participation of tourists in creative activities. More and more communities believe that their creative life and activities may make their city attractive for tourists even if they only want to look around instead of taking up activities.

Moreover, there are various types of experience and products that can be attributed to a creative tourist from active involvement into activities, learning specific skills, to looking around galleries and browsing creative product stores (**Table 3**).


**Table 3.** Typology of creative tourism experiences.

In the case of the **second variant**, creativity is used as a certain background only. In this case, tourist creativity is achieved in a less direct way than during participation in all activities. Here the aim is to create a common atmosphere which consists of the entire creative sector and environment. In order to attract as many tourists as possible not only creative spread of information is important, but it is also claimed that all of these may be used as a certain specific bait for people. An example of such creative background is cuisine of a certain country as it may attract tourists who want to taste the food and know various cooking secrets rather than those who want to learn to cook. Lithuania includes active routes of "Bread", "Cheese", "Beer" and "Wine" (these are thematic excursions during which tourists not only taste these products, but also participate in their production). A large number of tourists bake bread in Anyksciai (Lithuania).
