*2.2.3. Benefit and results of creative tourism*

Creative tourism provides two-fold benefit, i.e., tangible and intangible. Tangible benefit from creative tourism may be easily measured as expenses before, during and after a trip, and those expenses are related with the trip and objects to be visited. Scholars R. Ohridska-Olson and S. Ivanov analyse creative tourism and point out its tangible benefit as follows: cultural capital, market development, innovations, preservation of cultural heritage, endurance, visibility of the producer, creation of work places, and export [15]. It is important to note that not only creative tourism, but also cultural tourism is a branch of economy like other types of tourism; thus, it is an important part of GDP of all countries.

Scholars R. Ohridska-Olson and S. Ivanov have distinguished intangible benefit generated by creative tourism as well, i.e., local identity and peculiarity, social capital, preservation of cultural values, human interaction and cultural exchange, and adding variety to local culture [15].

Creative tourism brings much benefit in every sense, helps to preserve both tangible and intangible values, preserves heritage, protects the old traditions, promotes a country abroad and creates new work places for residents, which is especially important in the context of the today's recession. Moreover, it creates immediate cooperation between people of different nationalities and forms a new market of tourism. All these factors allow contributing to the improvement of local economy through income to local residents, companies and municipality budgets by means of various taxes.
