**3. Conclusions**

Creative tourism is related with cultural tourism yet they possess many differences. Creative tourism is oriented towards the development of creativity, conservation of traditions, educa‐ tion, and is more directed towards individual clients or small groups, whereas cultural tourism focuses on visiting known structures, various events, and is oriented towards mass tourists.

Creative tourism is important in that it focuses on the past, present and future. What becomes of importance is not only the final products, but also the entire participation in the creative process. Passive consumption of cultural products becomes active through communication, education and participation, and the resources of creative tourism are renewable.

The industry of heritage in Western Europe started forming when heritage became a product of mass production; it was started to use in the entertainment business, and business began using heritage in marketing. Nowadays, the industry of heritage is a part of creative industry, even though it is slightly different from other industries of culture: heritage is not only hereditary, but it is also created, constantly reproduced and realised. The process during which inheritance becomes heritage is frequently called interpretation. Resources, i.e., inheritance, become heritage by means of interpretation. Inheritance is interpreted tuning it into heritage, and the object of heritage is interpreted once again introducing it to the society. Only then inheritance does become (or not become) heritage.
