*2.2.2. Differences between cultural and creative tourism*

Creative tourism anticipates attracting tourists by means of various cultural values, aims at developing the creative community, promoting development of creative industries, and local economics would be significantly improved from income obtained from tourism. The differ‐ ences between cultural tourism and creative tourism are introduced in **Table 4**.



**Table 4.** Differences between cultural and creative tourism.

As Table 4 shows, cultural tourism and creative tourism are based on different resources. Cultural tourism is oriented towards visiting famous structures, big events, and lively maintenance of culture. What is important here is to preserve what is more tangible and may bring more profit. On the other hand, the resources of creative tourism are related with intangible values such as learning, gaining experience and development of traditions. Contrary to the cultural tourist, the creative tourist does not have to see impressive historical buildings, places included in the UNESCO lists, or big events; the aim of creative tourism is to develop all cities and countries creatively.

Income and its distribution differ as well. Cultural tourism makes profit for the local economy through tourism taxes, fees for tickets to various museums, events and souvenirs; however, creative tourism steps over all these payments. In order for this type of tourism to exist, there is no need to collect various taxes and fees that go into the hands of officials and the country. Creative tourism encourages the development of local communities, and tourists provide financial support and pay for services directly to the community. Cultural tourism includes the major part of export is carried out in the outgoing market where travel organisers and agencies sell their products. Only a small part of cultural tourism is carried out in the country [15]. Moreover, very little profit from all the travel products sold goes directly to local communities because major part of taxes and profit must be given to the country. Contrary to cultural tourism, creative tourism directly contributes to improving local economy and the life of the community.

Another problem that separates these two types of tourism is the main aim of tourists, i.e., what tourists wish to achieve during a trip, if they just want to rest on the beach, see many churches or gain certain skills. A major part of tourists are the so-called 'random cultural tourists': these are tourists who use the product of cultural tourism with the aim of seeing a country, famous places and resting. The creative tourist travels because of motivation to see the country as well as learn something, participate in creative activities and communicate with local people. All these help to separate a common tourist from a creative tourist.

Cultural tourism is more oriented towards tangible values than creative tourism is. In this case, creative tourism is fully oriented towards intangible resources, their development and preservation; thus, tourists have different travelling goals. Some find it important to see the most famous buildings, beautiful nature, and others want to be included in the social life and learn from it.
