**6. Product**

132 Industrial Design – New Frontiers

By whom is the component or

characteristics of part design to

What are your goals and the performance objectives, concerning components and

How complex are the relation between objectives of the part?

What information, procedures, skills, models, etc. will be shared with team members? What is in scope and out scope

How are you going to deliver

What tools will be used to

What techniques will best contribute to the achievement

What is a high level for part

How are products broken

How do we represent the content (graphics, sound)? How long will it take to complete individual activities

What is the intended design time of individual parts?

How do we organize the parts

part being designed? What are the critical

take into account?

parts?

for the parts?

develop the part?

of the objectives?

design in time?

down in parts?

or components?

the part?

design?

**Design Decision Product Design Part design** 

design?

whole remains)?

are important?

preferences?

design?

design?

Table 1. The design decisions matrix for product and part design

Who decides which function could be fulfilled by product

How might the product design be subdivided (but still a

What are the goals and the performance objectives?

What knowledge and skill areas need to be "covered"? What aspects of these topic's in the scope and out the scope,

Which will be the best delivery methods to accommodate the needed techniques, the overall

What are the units' interfaces?

Which technique supports the best promotion of the product

Which aspects of the product design need to be self-directive

Within Embodiment Design the decisions are made by the designer, but at Detailed Design the part properties are established such as dimensions, material, tolerances, geometric tolerances, surface roughness and the volume (the number of parts in one product). In every stage of embodiment and detailed design the uncertainty will be decrease and hopefully come close to 100% certainty every time. Shape language should be used during this path

(pulled) vs. need to be instructed (pushed). How do you organize the research and design aspects of

the product design? What is the intended time planning of the product

**Decision making** 

(Who)

**Objectives**  (Why)

**Content**  (What)

**Delivery Method**  (Where)

**Structure and Timing**  (When)

**Techniques and Activities**  (How)

Product are the red thread through embodiment design because the designer has to create something new, what it means for the designer need about product knowledge which he has to learn from existed products. Design experience shall do grow the product knowledge such as: material, manufacturing processes, aesthetic, interaction, use, appearance, etc.

A product structure can be made by tearing apart a product concept or an existing product to learn and gaining knowledge of products which be good for use in the embodiment design stage. The product will be split up in functional units, sub-assemblies or components, parts and raw material, see figure 11. In general, the raw material is not found in the product structure because raw material is another business than designing and manufacturing products. Design and manufacturing can take place also in different business units such as design studios and manufacturing plants, depending on business size, skills, quality, technical knowledge, total products costs. The business activity is only successful when all the ingredients are positive for product development.

Fig. 11. Product structure of consumer product, which starts with raw materials

Product levels are acting as abstracting of the task in the product creation process. All product levels need their own approach; for example raw material require quite a complete other knowledge, skills and creativity than parts production.

Product layout arranges the assembly activity for manufacturing. The manufacturing may be organized in line systems of which the operations are sequential for a particular product.

Product Design with Embodiment Design as a New Perspective 135

designs because the solution can be considered in more depth. However, the deepening should be done on design aspects that request this, for instance deepening of manufacturing

The designer is a human being with the ability to create products which the market needs with embodiment design in mind. The industrial designer needs input from art, social, cultural and technology knowledge and experience to be able to make a product design see

Furthermore, the designer should have creativity, inspiration, motivation and emotion. These qualities enable an energized transition which can be done by the industrial designer who is using embodiment design aspects that may lead to a predictable product design.

The fundamental needs of the designer are conditioning and contact. For every need, we can distinguish three levels of interaction, which are shown in table 2. These needs are expected from the prospective designer during his or her education. Embodiment design demands all relational needs to meet on a well designed product with high expectation, these relational

Designer

**conditioning contact** 

Search for design project 3-D-Model making

product Industrial

Need to contact other designer

Search to sense of design

Need of expression by sketching Need of making

Need of being designer

Need to design consumer products

Table 2. The matrix of the designer relational need (after interpretation of Nuttin, 1984)

process by mechanical process modeling.

art

social cultural technology

Fig. 12. Black box model of the industrial designer

**biological** 

**psychosocial** 

**existence** 

needs should be fulfilled.

**8. Designer** 

figure 12.

The assembly system can also be organized as single point. Together they enable all kinds of arrangements, for instance a line system with sub-lines and a single point workstation.

Product aspects are identified as activities which are essential for a successful product. The hot topics for product aspects are sustainability, integration, embodiment design, healthy environment, feasibility, inter action, sound, etc. The topic embodiment design justify the possibility of making and the decisions are made in the uncertainty stage where it gets more certainty.

Time is money; however, the time available to create a successful product is always under pressure. But the "the first time right" principle is only possible if during the creativity and making processes, sufficient time is available for design development and manufacturing. Individual interests and short term successes are undermining the development of a successful product.

Product Management is about managing your products; manage what you offer to your customers at more or less fixed conditions. A product involves a more or less fixed outcome which encounters more or less stable, but at least pre-agreed terms to your customers. A product manager has the responsibility for the success of the product that means all the stakeholders will be served with the right tasks and budgets to get the product on the market in competitive way. Embodiment design is the base for an efficient product design process, but the product management should be on the same quality.
