**11. Discussion**

142 Industrial Design – New Frontiers

Functional language indicates with specific terms how a product can fulfill its physical principle. The specific term contains always an activity which fulfills the product function or

Aesthetic language expresses with specific terms how one experiences the form and what the form does with you. For instance, a natural form may please you quite well, because of

Material language is giving specific terms about the physical properties of the material and

Shape language has the specific terms to express the shape in a general way of material,

Realization of functions is always engineered by physical appearance; however, emotion can

During the embodiment design stage should be practiced the technical engineering language to come to a successful design solution. Every kind of education is lagging behind the facts in industry, including academic education. When education does not introduce innovation in their design projects and courses, the students will get far behind the reality when they get graduated. About embodiment design is it the same. Poor education does not have the capability to develop any education program with a focus on embodiment design, design projects that stimulate the student to realize an innovative product design.

sub function, for example, coffee making.

how you can make and assemble the parts into a product.

Fig. 21. Design knowledge during educations programs

function, manufacturing and aesthetics in the engineering way.

recognizing the beauty in nature.

play a role, too.

Product design includes embodiment design, but this is the strength and at the same moment the weakness of it. Embodiment design is included in the design process which is from assignment to the final product design. In the embodiment design phase the ideas get the physical form by the transition of ideas into concepts by the industrial designers. However the emotional contribution should be also transformed into the physical form. The physical form is an extension from material, geometry and manufacturing. Design with X is useful for many design processes with the goal of a product design. To promote a new material, first an amount of mechanical, electrical, thermal properties have to known or tested before you used the method successfully. The design process can take place on so many manners: sequential, cycles, spherical, random, etc. So the designer chooses the design process that fits the best for solving the design problem. All the processes have a moment that ideas have to transform into preliminary design, the first stage of embodiment design and after that detailing takes place. The new perspective brings embodiment design to the conceptual phase of the design process. When the designer wants to do the design effectively then a concentration on one of the main design aspects may be applied with design with X. It may happen that design with coffee making, could be solved with an innovative solution for example the Senseo coffee maker from Philips, a design with X solution.

With design with X conservative and irrelevant designs solutions can be avoided, they do not show up in number of possible solutions. If the designer looks for innovative design

Product Design with Embodiment Design as a New Perspective 145

detailed by continuing of the design process. This takes place on different levels which

Particular embodiment design aspects of an existing product or concept product design should be avoided iterations to come to an innovative design solution. Right choices occur not always for hundred percent, this will still lead to iteration as compromise of the

Designing and decision making are the main activities of embodiment design but decision making could only be done by means of feasibility studies, estimation of cost, implementation of ergonomics data, and physical calculation such as; strength and stiffness, sound intensity, thermal effects, etc. However designing is using the designer skills to solve

Design decisions have always to be taken on the right time, on the right place, and with the right knowledge. However the design decision should be taken in the right stage of the embodiment design phase. But time pressure disturbs a good design decision, because the designer can not research sufficiently all the aspects of design decision. If you get enough time to analyze the design problem then embodiment design can prevent iterations based

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depends on the place in the design process.

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**13. References** 

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design aspects.

solutions then there is no space for the other design solutions. Focusing on one main design aspect helps to solve the design problem in an efficient way.

Decision making is an embodiment design activity that may be pushed forward during the embodiment design process, but if the decision is taken on the right moment in the process then the result gives a new starting point to gather information for next goal in the design process. The design decisions have to be made on who, why, what, where, how and when for product and part design. The questions are very helpful to support the decision making for that specific area. It provides a new perspective to embodiment design; it is a tool that has to be experienced by using the design decision matrix during a number of design tasks.

A product has a structure which is depending on the number of parts, components or sub-assemblies and units. The levels take care of items for that specific level. However design research on embodiment design, product management, design time, layout and feasibility are efforts that help to indicate the new perspectives for embodiment design and product design. These aspects are mostly in the area of organization and technology, where the creating process (Prabir Sakar, 2007) is supported with creativity as main driver.

Design is the most difficult phenomenon because it means everything, but time and products are concepts that give content to product design. The content may be innovatively, quality for money, beauty, sustainability, etc. The context of the product design problem has the power in itself to make a transition from ideas to a product design by an industrial designer.

The designers should have a certain aim of life for their eyes; creating products that make the life comfortable. The designers have a need that is depending on their education and capability. It may be on different designer need levels according to Maslow. Education can only support the need of the designer in his development, the industrial designer he wants to be. The support contains design training, communication and design knowledge. All the called aspects should be optimized for the junior designer. Experience in design does grow with experiences so they may grow out to a senior designer. In daily life the designer generate new knowledge, design ideas, product designs, part designs, etc., all valuable information If this is collected in a structured engineering database then it is shareable with all designer world wide. The base for such database is mentioned as engineering database with an ordering that can inspire the designer by means of the designs examples on conceptual and detailed level.

All the generated design information also the abounded information after a decision can be useful for sharing it. So the valuable information of alternatives principles, ideas, concepts and product designs have to be judged before putting them into in the database.
