**Meet the editor**

Professor Denis A. Coelho's main teaching contribution has been stimulating the formation and initial operation of graduate courses in Industrial Design and MA in Industrial Design Engineering at UBI. He develops scientific activity within product design methodologies and has also conducted research in the field of ergonomic design and human requirements on technology,

developed extensively in his doctoral work. Professor Coelho collaborates with several international research institutions in the areas of product design and ergonomics. The key area of his scientific activity is focused on the Human Interface located between technology and humans, which is characterized by an interdisciplinary nature, with technical and technological bias favouring an ergonomic perspective. His scientific activity also extends to product design methodologies, normalization applied to industrial management systems and production strategy in international networks. He is editor in chief of the International Journal of Human Factors and Ergonomics.

Contents

**Preface IX** 

**Part 1 Design and New Technologies 1** 

Chapter 1 **Technology as a Determinant of Object Shape 3**  Denis A. Coelho and Filipe A. A. Corda

> **Die Face Design of Automotive Panels 21**  Chun-Fong You, Yu-Hsuan Yang and Da-Kun Wang

**Product Personalities to Capture Cultural Aspects 55**  Denis A. Coelho, Ana S. C. Silva and Carla S. M. Simão

Chapter 6 **Biologically Inspired Design: Methods and Validation 101** 

Carlos A. M. Versos and Denis A. Coelho

**Design as a New Perspective 121** 

**Products and Services: RTD Process 147** 

Chapter 8 **Designing Disruptive Innovative Systems,** 

Caroline Hummels and Joep Frens

Isah B. Kashim, Sunday R. Ogunduyile and Oluwafemi S. Adelabu

Chapter 2 **Knowledge-Based Engineering Supporting** 

Chapter 3 **Product Instructions in the Digital Age 39**  Dian Li, Tom Cassidy and David Bromilow

**Part 2 Culturally Inspired Design 53** 

Chapter 5 **Culturally Inspired Design Education: A Nigerian Case Study 81** 

**Part 3 Innovation in the Design Process 99** 

Chapter 7 **Product Design with Embodiment** 

Lau Langeveld

Chapter 4 **Culturally Inspired Design:** 
