**12. Conclusions**

Embodiment Design is a part of the design process with a new perspective that is expressed in the new definition: "Embodiment Design is designing with materials, manufacturing and geometry to fulfill a new function or updating of the function", but the emotional aspects of the product should be met the requirements about: use, interaction, ergonomics, etc. Embodiment Design is giving matter to ideas, so a body is created in headlines, which get detailed by continuing of the design process. This takes place on different levels which depends on the place in the design process.

Particular embodiment design aspects of an existing product or concept product design should be avoided iterations to come to an innovative design solution. Right choices occur not always for hundred percent, this will still lead to iteration as compromise of the design aspects.

Designing and decision making are the main activities of embodiment design but decision making could only be done by means of feasibility studies, estimation of cost, implementation of ergonomics data, and physical calculation such as; strength and stiffness, sound intensity, thermal effects, etc. However designing is using the designer skills to solve the design problems which are formulated in the design brief.

Design decisions have always to be taken on the right time, on the right place, and with the right knowledge. However the design decision should be taken in the right stage of the embodiment design phase. But time pressure disturbs a good design decision, because the designer can not research sufficiently all the aspects of design decision. If you get enough time to analyze the design problem then embodiment design can prevent iterations based on the principle "First time right"
