**11. Conclusion**

**Figure 16.** Leather works made in Northern Nigeria (bags, sandals and wristwatch straps).

The concept of sustainable product development should satisfy public demand for services. It addresses both the demand and supply side of the economic equation. Product designers are traditionally concerned with the relationship between manufactured artefacts and people, enhancing the link between the environment and society through environmentally friendly products. It seeks to do this by attaching sustainable criteria to the quality and value of

Skilled and talents are used creatively in the production of traditional crafts items which gave birth to the creative product industries. The industries have their origin in individual creativity, skill and talent, which have a potential for wealth and job creation as well as the generation and exploration of intellectual property (e.g., blacksmithing, goldsmithing, pottery, leather‐

**9. Entrepreneurial product development**

238 Advances in Industrial Design Engineering

work, woodwork and calabash engraving).

products.

The concept of sustainable product development in Nigeria captured the subject through notions of development, poverty, trade, population, social and cultural conditions. All of these matter in addressing the supply and demand of economics. This study further observed that early industrial designers' work was primarily focused on physical products but, today, this requires applied behavioural science, rapid prototyping, statistical knowledge and the ability to develop experimental designs.

The study reveals further that the development and diffusion of domestic and improved technologies in cultural products' design within small-scale industries offers a lot in terms of enterprise productivity, employment generation and import substitution. The development of product designs is significant to the economic life of any nation. It has the tendency to increase the value of manufactured products, improve the living conditions of the people and create an appropriate competitive standard against the dumping of foreign goods in Nigeria.

[5] Emeriewen, K. O. (2007). *A Paradigm for Metal Design*: The University of Benin Art

Visual and Material Culture in the Context of Industrial Design: The Contemporary Nigerian Experience

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It is therefore recommended that encouraging the commercialization of indigenous craft-based technologies require the following:


Nigeria is endowed with a diverse and rich visual and material culture which forms the core of its national heritage and which cannot be underestimated in the global context. In the postcolonial era, the fast-growing pace in global design and the technological shift calls for a cultural reinvention and adaptation suitable for contemporary tastes and standards. Local designs will not perform on the global front where they are unique marked by cultural values alone; the embodiment of their aesthetics must be redefined in the design process to create both highly functional and emotionally rewarding products.
