**2. Conceptual framework of the study**

Africa is highly affected by the creative economic industries. The visual and material culture is influenced by the creative industries which in turn play a critical role in potentially contri‐ buting to Nigeria's economy. These contributions are significant to the issues of the eradication of poverty, rural and urban development, community livelihood and survival strategies. The research questions adopted survey tools to investigate and establish the relationship between material culture, artefacts, the creative industries and the commercial values of products. Interviews were conducted to establish the commercial value of the downstream activities of applied art and the crafts in their selection for their commercial value. Apart from interview questionnaires, schedules were used to collect in-depth information and data using structured, semi-structured and unstructured questionnaires. They were designed for a census of creative activities using sampling techniques.
