**7. Methodological procedures of the research**

This work is characterized as a quantitative research. This option is based on the assertion in [90] that the structural equation model provides a direct method to simultaneously handle with multiple dependency relationships with statistical efficiency, exploring them in depth, generating confirmatory analysis, and allowing the representation of unobservable concepts in these relationships, verifying even possible measurement errors that occurred during the statistical process. By establishing an alternative to analyzing the relationship between society and its influence on conceptions and attitudes of undergraduate students facing the technological development, the structural equation modeling and the procedures for descriptive and multivariate analysis denote a precondition to the application of the technique.

### **7.1. Theoretical models and research hypotheses**

In this way, evidences were pointed out that the literature, on numerous occasions, provides broad considerations that indicate that society generates demand for new technologies and these, in turn, change habits, relationships and forms of consumption of the individuals who make use thereof.
