**8. Rural tourism organizations**

According to Soykan (2000); rural tourism is a planned an organization.

In the contemporary world, an increasing number of enterprises, including rural tourism businesses, employ marketing methods and knowledge in their activities. Rural tourism has an exclusive link with nature. For this reason its services became very popular. Its development is furthered by the right marketing system and an expedient EU and national support. Rural tourism becomes a new field of activities, which makes good income and returns in rural areas and enables to change from agricultural production to service trade (Ramanauskienë, Gargasas & Ramanauskas, 2006).

Morrison (1998) identified the impotance of co-operation in the tourism sector particularly for those who are located in a peripheral region or area. She defines co-operation as that which is 'between one or more tourist product providers, whereby each partner seeks to add to its marketing competencies by combining some, but not all of their resources with those of its partners for mutual benefit'.

Regarding an organization to be founded, mostly subjects such as creation of opportunities regarding marketing, provision of a good price and utilization of state support and aid are notable. Subjects of education and cooperation follow these.

Answers given to the question of in what areas the organization to be founded for ecotourism would be effective were included in the cluster analysis in terms of the answers.

These are:


Agro-tourism is an innovative operation that is not bound to providing accommodation and catering services, but also gives the local community the opportunity to develop, maintain its folklore, bring back to life long-forgotten skills and crafts and produce traditional products (woven items, embroidery, preserves, jams, pasta, aromatic herbs etc). It also helps in the revival of local customs and the organization of traditional events. In achieving the ambitious aims of agrotourism, the contribution of women is of primary importance. Women develop various agrotourism activities through private companies (individual or corporate enterprises) or cooperatives (Aggelopoulos, Kamenidou & Pavloudi, 2008).

as in all types of tourism, it is essential to express that local analysis be carried out while dealing with rural tourism. The determination of local facilities for rural tourism is very important in that strategies of tourism all across the country should be identified in a more realistic way. It is necessary that the strengths and weaknesses, threats and opportunities of each region having the potential to develop in terms of rural tourism be exhibited in detail,

In the contemporary world, an increasing number of enterprises, including rural tourism businesses, employ marketing methods and knowledge in their activities. Rural tourism has an exclusive link with nature. For this reason its services became very popular. Its development is furthered by the right marketing system and an expedient EU and national support. Rural tourism becomes a new field of activities, which makes good income and returns in rural areas and enables to change from agricultural production to service trade

Morrison (1998) identified the impotance of co-operation in the tourism sector particularly for those who are located in a peripheral region or area. She defines co-operation as that which is 'between one or more tourist product providers, whereby each partner seeks to add to its marketing competencies by combining some, but not all of their resources with those

Regarding an organization to be founded, mostly subjects such as creation of opportunities regarding marketing, provision of a good price and utilization of state support and aid are

Answers given to the question of in what areas the organization to be founded for ecotourism would be effective were included in the cluster analysis in terms of the answers.

Provision of technical support regarding the issues of farming, cultivation, operation,

Agro-tourism is an innovative operation that is not bound to providing accommodation and catering services, but also gives the local community the opportunity to develop, maintain its folklore, bring back to life long-forgotten skills and crafts and produce traditional products (woven items, embroidery, preserves, jams, pasta, aromatic herbs etc). It also helps in the revival of local customs and the organization of traditional events. In achieving the ambitious aims of agrotourism, the contribution of women is of primary importance. Women develop various agrotourism activities through private companies (individual or

corporate enterprises) or cooperatives (Aggelopoulos, Kamenidou & Pavloudi, 2008).

According to Soykan (2000); rural tourism is a planned an organization.

creating a roadmap.

**8. Rural tourism organizations** 

of its partners for mutual benefit'.

Increase of the value of products,

Active cooperation with other firms.

These are:

(Ramanauskienë, Gargasas & Ramanauskas, 2006).

notable. Subjects of education and cooperation follow these.

Effective marketing of products related to rural tourism,

marketing and export and of education facilities,

 Utilization of nature and culture effectively, Provision of government subsidies and aids, Women's organizations of rural tourism and the related projects and educational studies in Turkey are evaluated and some selected significant information is presented.

### **Karaburun Women Agro-Tourism Cooperative**

Being the first agricultural tourism project of Turkey, Karaburun emerged as a product of the efforts of Winpeace, Turkey-Greece Women's Initiative towards bridging the women in respective countries. Established by a group of women inhabiting Küçükbahçe, Sarpnck and Parlak villages of İzmir's Karaburun district, "Karaburun Women Agro-Tourism Cooperative" presents a very diverse understanding of tourism. The women in these three villages seek to make a contribution to home economics by turning their houses into guesthouses. Guests who can participate in activities such as cooking bread, preparing traditional dishes, carpet weaving, horse riding, trekking and picking up olives pass a nature-friendly holiday. In addition, agricultural tourism tries to preserve the traditional products subject to be forgotten such as jam, handicrafts and aromatic plants.

For the education of women in Karaburun, similar cooperatives in Greece were visited and educational trips were organized to the villages in Turkey that are excelled in running guesthouses. This project aims at achieving the economic independence of women villagers who previously worked as unpaid family workers and their social enhancement. The project in Karaburun employs 18 people in total. The Karaburun example clearly shows that once the project extends in the whole of Turkey, it would be greatly beneficial in every respect (Anonymous, 2005).
