Preface

Today, it is considered good business practice for tourism industries to support their micro and macro environment by means of strategic perspectives. This is necessary because we cannot contemplate companies existing without their environment. If companies do not involve themselves in such undertakings, they are in danger of isolating themselves from the shareholder. That, in turn, creates a problem for mobilizing new ideas and receiving feedback from their environment. In this respect, the contributions of academics from international level together with the private sector and business managers are eagerly awaited on topics and sub-topics within Strategies for Tourism Industry-Micro and Macro Perspectives.

The books is divided in three main sections. First section is Tourism Industry - Micro and Macro Topics For Strategy Development. Here we have eight chapters dealing with the developing strategies from micro and macro approaches. The second section is Tourism Industry: Macro Perspective and it consists of six chapters related to macro perspectives of tourism industry tackled from different perspectives. The third section is Tourism Industry: Different Topics for Strategy Development dealing with eclectic topics from the tourism industry. Each of the papers included is a valuable conurbation to understand industry from visionary perspectives.

In this book, I am pleased to present various papers from all over the world that discuss the impact of tourism strategies. It is my hope that you will find the opportunity to extend your perspective in the light of such scientific discussion.

Editing a book relies on intensive team work and the contribution of various bodies such as companies and NGO's. Firstly, I am always aware of the contribution of my colleagues, whose vision inspired me to commence this project.

Secondly, I would like to express my appreciation for having the chance to work with practitioners whose visions and contributions made me aware of real needs within the industries...

Thirdly, I am most thankful to the authors of the chapters. It is a real pleasure to work with you in such an efficient and productive way that I hope we will continue in the future.

#### XII Preface

Lastly, I owe a great debt to our organizing team who has worked hard to ensure the success of this international book. Without the involvement of INTECH publishing and the heart-felt commitment to this project, this book would not have come about. In particular, I would like to state my gratitude for the efforts of Maja Kisic and Vana Persen.

**Prof. Dr. Murat Kasimoğlu** 

Canakkale Onsekiz Mart University Department of Management Turkey

**Dr. Handan Aydin** Canakkale Onsekiz Mart University Department of Turkish Literature Turkey
