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**Chapter 14** 

© 2012 Marin de la Barcena, licensee InTech. This is an open access chapter distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/3.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

© 2012 Marin de la Barcena, licensee InTech. This is a paper distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/3.0), which permits unrestricted use,

distribution, and reproduction in any medium, provided the original work is properly cited.

**Strengthening Risk Management** 

**in the Midst of Downturn Times** 

Increasing interest towards Risk Management improvement and timely identification of firms' failure are driving demand for the set-up of risk management principles, particularly within the financial and banking industries. Although there is no-one accepted definition for appropriate and infallible risk management principles, research in this field has led to identify best practices that have proven successful results at a variety of industries. Zooming into the Financial Sector, this case study is aimed to present six tips which have strengthened resilience to bankruptcy and economic losses at a leading European Bank which has depicted positive growth in the midst of the Downturn and world-wide economic

**2. The Banking Business and the Importance of Risk Management** 

Financial Institutions' turnover is influenced by their risk management policies and the target risk profile they want to achieve in the market. For instance aiming towards a lowmedium predictable risk profile, jointly with geographical diversification can be key elements of differentiation for a firm to achieve a leading position ahead of other industry

The effectiveness of Risk management policies enacts as a firm's identity card, specifically in downturn times. This largely explains why seeking continuous improvement of risk management policies has stayed as a top priority for key industry players which have

shown positive growth in the last years of financial turmoil.

*"Risk Management means looking into the future"* [2]

Additional information is available at the end of the chapter

Amparo Marin de la Barcena

http://dx.doi.org/10.5772/51008

**1. Introduction** 

recession.

**Policies** 

players. [1]
