**Part 2**

**Sustainable Tourism** 

Sustainable Development – 82 Policy and Urban Development – Tourism, Life Science, Management and Environment

Rohe, W. M. (2009). From Local to Global: One Hundred Years of Neighborhood Planning. *Journal of the American Planning Association,* Vol.75, No.2, pp.209-230 Southworth, M. (1997). Walkable Suburbs? An Evaluation of Neotraditional Communities at the Urban Edge. *Journal of the American Planning Association,* Vol.63, No.1, pp.28-44 U.S. Energy Information Administration, Petroleum & Other Liquids, June 2011, Available

Village Gardens. (n.d.). Village Garden Master Site Plan and Neighborhood Zones. In *The Plan*. March 2011. Available from <http://www.vglincoln.com/the\_plan.htm> Wood, L., Frank, L. D., & Giles-Corti, B. (2010). Sense of Community and Its Relationship

With Walking and Neighborhood Design*. Social Science & Medicine,* Vol.70,

from <http://www.eia.gov/state/seds/index.cfm>

pp.1381-1390

**5** 

Mirela Mazilu

*Romania* 

**Sustainable Tourism of Destination,** 

**Management and Proper Financing** 

**Destination**, or the terminus of tourists' holidays, is a complex element linking geography (with all the resources – anthropic and natural – made available to tourists) and tourism (with all the activities that they can carry out and services that they can consume during their stay). The complexity of the destination is that it represents a product and more products at the same time. Services forming the tourist product / products offered in a destination, and that must be differentiated from those offered by competitors, are brand

A tourist destination can mean a country, a region within a country, a city, village or resort. Whatever type of destination, the marketing tasks are the same: creating a favorable image of the destination at to the target segments of visitors, the design of instruments to support and disseminate the image and, last but not least, promoting the destination image in areas of origin. These topics will be covered in this article, focusing on the elements that define a tourist destination, the features of a destination, but also the elements that we insist upon in defining a destination image and its competitiveness, which confers a durability surplus.

Tourist destinations with limited financial resources for marketing activities are facing serious difficulties in producing an impact on the tourist market. It is therefore vital for the destination study to adopt a marketing policy such as "want it, get it", thus directing efforts

**2. Defining elements of tourist destination (destination image, destination competitiveness as tourism product, destination value-creating elements,** 

Attitudes, perceptions and images have an important role in the decision to choose a tourist destination. The image is the sum of perceptions and beliefs that people have in relation to

towards clearly defined targets and using the most effective marketing tools.

**1. Introduction** 

"formative".

**destination identity) 2.1 Destination image** 

**Imperative Triangle Among:** 

**Competitiveness, Effective** 

*University of Craiova, Department of Geography* 
