**11. People and knowledge**

This is not a new concept but still provides guidance to owner—funder—managers. "*It will be knowledge that will provide sustainable competitive advantage, and knowledge is the capital of people*" ( Goldsworthy, 2002) or are likely to have radicals as drivers of uncertainty and 'Willingness–to–pay' or 'benefit' conflicts.

Simple Semantic and Semiotic mapping may be a way forward? A recent view point is provided by Dr. James Canton Institute of Global Futures CEO and advisor on Fortune 1000:


People knowledge—information—learning management are the corner stones of any plausible C3 semantics modeling—dynamics to assist owner—funder—managers and developers as partners.

Various management and leaning styles exist that may complicate the implementation and use of ridge processes and tool sets. It is therefore appropriate to utilize a continuum approach that allows a practitioner to start and finish at any point and achieve workable outcomes such as cognitive adaptation and capabilities.
