**4.3.1 Points of interest**

The Points of Interest (PoI) application allows local businesses, touristic attractions, restaurants, gas stations and so on to advertise their availability to nearby vehicles. In this case, a RSU transmits information about a PoI, such as its location, hours of operation and pricing. Then this information is filtered by the vehicles dynamically, depending on the case, and the relevant information is presented to the driver. For example, if the fuel level is low, the vehicle could show to the driver the locations and prices of gas stations in the surrounding area. The benefit of this application is that advertising gets more effective as the driver moves within the geographical area where the PoI is located and it is more likely to visit it rather than if he listened about it to a radio station or found it on the web. Moreover, another benefit is that consumers receive up to date information directly from a business in the neighborhood.
