**1.1.3 World production**

There are few data about the world production which is known is that today in the worldwide the main producer of kiwifruits are Italy; China; New Zealand and Chile (Figure 3).

Kiwifruits can be found throughout the year because there is a mismatch between the different harvest times for each producing country: since mid-May until late November in New Zealand; and the rest of the time in the Mediterranean countries; Chile; California and Australia. It is a product that was developed commercially in recent years through to a marketing job done by New Zealand which is an example of how to disclose a 'new product'.
