**4. Conclusions**

The article analyzes the experience of some modern illustrators, graduates of the Lviv National Academy of Arts, from the beginning of the XXI century. The common features of the professional criteria of artists working on publishing projects for children's audiences are noted: general approaches to solving the system "author—text—vision". Stylistics, metaphorical and plastic imagery, interpretation of elements of ethnic tradition and modern design technologies are traced. For the first time in book design, new features of computer technology have been tested, and the word "book design" is often used. With the active introduction of computers and the spread of appropriate graphics software, the style and methodology of the principle of creation of illustrations, decoration and design of children's publications have changed.

Artists have chosen to use computer graphics as a new type of graphics and logistics. Artists in their search for creative self-expression "destroy" the established norms, rules and regulations, violating them, they offer their options, examples of technical and stylistic performance of the image. The artistic and stylistic language of illustrations is analyzed, we noticed: the expressed author's drawing, individual stylization of the main characters; bright color solution; actively used hyperbolization (exaggeration) of the proportions of the protagonists; vector and raster graphics are pastel tones with soft transitions to ornamental and decorative filling, collage is used in combination of author's graphics with computer graphics.

The result of the study, the artist remains the author or director of the design of children's publications. We can talk about a close relationship—artist—publisher reader. Illustrative material meets the needs of modern conditions of book publishing and the interests of children of preschool and primary school age. A new and unpredictable philosophical thought in the expression of their ideas—the concept of a new children's book. The modern book market shows a high ratio of various literature and periodicals for children, which in turn creates competition and crystallizes a high culture of design.

The phenomenon of children's book publishing of the given time is represented by new, non-formal graphics, artists, they boldly embodied stylistics and design. This gives impetus to a new vision—modern illustration in children's books and new ideas, ways of implementation on the book market of Ukraine and the world. After all, artists listen to the expectations of the young reader and certain world trends, quality findings in the art of bookmaking. Ukrainian artists, graduates of LNAM, have an affinity for authentic, typical Ukrainian cultural and artistic heritage: Easter eggs, ceramics, icons, etc. they used it successfully in illustrations for children, in the books in question.

*Education Annual Volume 2023*
