**1. Introduction**

Lviv National Academy of Arts (LNAM) is a Lviv art educational institution for the training of specialists in the applied arts. Tradition and experience of artists of the University's predecessors, it is worth noting illustrators, book designers and periodicals for children: Sofia Karaffa-Korbut, Ivan Ostafiychuk, Zenovia Yuskiv, Lubomyr Medvid, they have become a good artistic basis for the younger generation. In turn, the younger generation is absorbing new trends of the postmodern era, testing various kinds of artistic and technical performance, increasingly taking into account the wishes of society. We can talk about a close relationship—artist—publisher—reader. A new and unpredictable philosophical thought in the expression of their ideas—the

concept of a new children's book. Consider the creative work of contemporary artists: Maryana Kachmar (Flyak), Khrystyna Reynarovych, Anastasia Stefurak, Andriy Lesiv and Romana Romanyshyn (Creative Tandem "Agrafka").

Illustrative artists who collaborate with modern publishers and offer them bold graphic designs of works by Ukrainian and foreign writers. Author's innovative graphic solutions of covers, covers of the edition. Artists are bold in their vision of the book as a whole, the design of the book can be changed to a non-classical design, or the illustration will be created beyond the usual format of design [1].

The general tendencies in drawings will be traced, when often the image is decorative plane, there is an ornament and a decor. Graphic solution of illustrations found in Easter painting, icon painting, weaving and painting of ceramics, enamels. Artists who imitate the decoration of things and everyday life of decorative and applied use.

There are conceptual approaches of modern illustrators of children's publications, which were formed in the general educational environment—in LNAM. The plurality of authorial approaches in the interpretation of classical literary forms or innovations in different versions of the esthetics of modern book graphics will be considered. Graduates of the Department of Graphic Design and other departments of LNAM, cooperate with various publishers, including: "Kamenyar", "Apriori", "Old Lion Publishing House", "Svichado", "Svit", implement original formal ideas.
