**3.1 Type and level of research**

The present research corresponds to a quantitative research methodology that explains how gamification as a strategic application of the multimedia methodology in teaching the English language to eighth-semester students of the Technical University

**Figure 2.** *Benefits of ICT in ESL. Adapted from [19].*

of Babahoyo, Quevedo campus (UTB-EQ) assigned as an effective tool in the EFL classroom. The field and applied research was analysed based on the facts and personal experiences of the researcher and the students who served as the experimental and controlled group.
