**Abstract**

Throughout the history of mankind, there have been great cultures that have excelled in the creation of architectural works that endure to this day; these works have been catalogued of great architectural value for multiple characteristics. Today, with the globalization of information, architecture has undergone a dizzying change, the distinctive characteristics of the styles marked in history have been mixed, creating an eclectic architecture, the function has gone to the background, the form prevails over the structural and functional, magazine spaces are conceived in places that do not correspond without considering the context in which they are located, so there is no correct definition of the value of the current architectural work. From the above, how to know what characteristics give true value to an architectural work, and if the beauty of architecture always represents the good of humanity, this academic essay addresses the analysis and search for the relationship between ethics, aesthetics and design praxis. Through critical reflection and discourse analysis, ethics and aesthetics in architecture are contextualized, relating the processes of conquest, abstraction, transformation and generation of new knowledge, in order to interpret how the architectural work influences the daily life of man and society.

**Keywords:** knowledge, style, trend, ethics, design, project design
