**Abstract**

This article aimed to explore the perceptions of the students in the Faculty of Management Sciences of an institution in the region in relation to the role of the university in the construction of an ethical culture. An exploratory study with a qualitative approach was carried out, in which, based on the literature review, a semi-structured interview tool was developed and applied to 15 students from different careers related to administrative areas. The results show that the participants consider that the university can have a positive impact on the promotion of ethical culture and suggest strategies that could contribute to this purpose. It is concluded that universities, and in particular the degree courses that train students in administrative fields, should not focus their efforts only on the development of technical skills and hard skills, as they have an undeniable role as promoters of reflection and analysis of social problems and the responsibility of businessmen to generate value in society.

**Keywords:** ethical culture, the role of the university, student perception, ethics, business
