**Abstract**

The concept of e-learning is very attractive as a new learning paradigm, the effect which will be a positive one to the development of education in developing countries especially Egypt. E-learning in Egypt is still facing a lot of problems and challenges that are not only technological but also social and cultural and other technical ones. This paper explores another possible reason—a mismatch between learning orientation and e-learning design in the form of inappropriate implementation of teaching or learning strategies during implementation. So, the purpose of this paper is, firstly, reflecting on the application of e-learning in the courses of university learners in Egypt; secondly, to review empirical studies on solutions to problems encountered in university stage in relation to e-learning; thirdly, to analyze the social and cultural prospects of e-learning application for Egyptian students. Some suggested ideas are discussed, and some reflections are presented about new technologies used. Still, there are some cultural and social aspects about e-learning implementation in Egypt. Major problems are lack of experience, cost of developing courses or weak infrastructure, and negative attitudes of some families.

**Keywords:** e-learning discourse, e-learning implementation, social e-concepts, cultural e-concepts, e-learning implementation problems
