**3. Social media tools**

Social media platforms make it possible to create and share content across virtual communities and networks with the goal of transforming communication into interactive discourse. There are 13 subtypes, including blogs, microblogs, social networking tools for business and networking, collaborative projects, forums, photo-sharing tools for business, product and service evaluations, research networks, social games, and virtual worlds [6]. They can be accessed from many devices and locations around the clock, 7 days a week. They are therefore solely dependent on the availability of the internet and the users' will. They have an impact on politics, the economy, science, and the educational system. There are many divisions of social media, and new subtypes are possible every day. The following typology, used according to Aichner and Jacob in 2015 [6], defines the scope and applicability or use of the proposed models. **Table 1** lists the types of social media with associated descriptions.

As a result of the emerging globalizing environment, various social, economic, cultural, and demographic changes require a long-term reflection on the position of education and science in society, especially because the capital of human knowledge in modern societies means an advantage over financial capital. Changes in that globalized world, thanks to the development of new technologies, are fast and difficult to predict, and education can play its role in the triangle of knowledge; lifelong learning, science, and innovation, to be fulfilled more permanently if the results of research and innovation have an adequate impact on educational processes. Consequently, educational environments must be improved by encouraging creative thinking and innovative action [7], and social media cannot be overlooked or neglected in this process. The following will explain the possible purpose of using social media for higher education.



**Table 1.**

*Description of social media [3, 6].*
