**3. Novelty**

When analyzing the efficacy of gamification, the first argument is novelty since neuroscientific research shows how it plays a role in dopamine production. According to the studies, dopamine production is linked to motivational aspects and could lead to consolidation in long-term memory [25]. Additionally, novelty seeking—closely related to increased exploratory activity and intense excitement in response to novelty and active avoidance of monotony and frustration—is also associated with variation in dopamine levels [26]. This argument is backed by additional research, where novelty and surprise are placed among the most important primary factors of interest, exploratory or avoidance behaviors, and learning [27].

Exploring other contexts, biological causes of intelligence of memory problems have been linked to genetic origins. Particularly dealing with novelty seeking but also to predisposition to higher education, academic achievement, nature of peer relations, and behavioral problems lying behind school dropping [26].

Novel exploration is defined as a fundamental adaptation mechanism. Novelty impacts reward processing and consequently decision-making and operant conditioning. Their research analyzes the role of novelty in reward-based learning. They claim that novel stimuli have an impact on learning speed and additionally, the extent of such effect is linked to behavior and personality [28].

Considering a different point of view, novelty detection and novelty processing have been scoured back to the hippocampus and the amygdala, which lead to weighing the role of brain health on the learning process [29].
