**Abstract**

Radical changes in digital technology represent a challenge to the marketplace-resistant discipline of creative writing. Prior to any research being conducted on this issue, one needs to obtain a solid understanding of the issues of those working, studying and teaching in the field. This literature review works within specific parameters to examine the relationship of creative writing in higher education to the marketplace as described in the current scholarship in the field. Although there have been no other studies on this subject, a significant body of research exists on the pedagogy and practices of the creative writer and creative writing in higher education. This examination considers stakeholders' views, experiences, teaching goals and marketplace theories, along with some empirical investigations. The review draws from Australian, UK and US experiences and practices.

**Keywords:** creative writing, marketplace, digital age, technology, students
