**4. Media releases**

The biggest blunder that has been occurring with the current brain studies is the pseudoscience reporting in the popular press. When public dollars are funding the research, it is important to get the science results out to the public in a media format that is understandable for the layman. However, the information is often unwittingly misrepresented by the media, resulting in conflicting reports when different modalities/populations are investigated, or worse, the media report leaves the impression that brain researchers are somehow privy to reading someone's mind. In the exercise neuroscience field, media interviews with researchers who are not trained in the exercise sciences or knowledgeable in the exercise design of a study has resulted in less than accurate interpretations of the study's purpose, strengths and/or weaknesses. This can have a dampening effect on future exercise neuroscience studies and may lessen the scientific integrity of the research itself. Thus it is critical that researchers understand the basics of the modality being used – in this case, exercise is the modality.
