**9. Conceptual framework**

In today's volatile, uncertain, complex, and ambiguous (VUCA) world, organizations must navigate multifaceted challenges to remain competitive and achieve their strategic objectives. Central to this endeavor is understanding the intricate relationship between employee behavior and organizational culture and how these elements collectively influence strategy implementation and organizational performance. This conceptual framework seeks to provide a structured perspective on this relationship, elucidating the key dimensions and their interconnections. The framework is shown in **Figure 1** and the dimensions are discussed in the **Figure 1**.
