**7.2 Sensemaking theory**

Sensemaking theory highlights the role of employee behavior and organizational culture in sensemaking processes to navigate ambiguity and complexity during strategy implementation [27]. Sensemaking involves interpreting and understanding the VUCA environment and its implications for strategy. Employee behavior influenced by the organizational culture plays a crucial role in sensemaking activities. Employees who actively seek information, engage in dialog, and share diverse perspectives contribute to collective sensemaking, enabling organizations to make sense of the VUCA world and align their actions with strategic goals.
