**2. Theoretical background and informing literature review**

The study is anchored on the technology acceptance model which postulates that people's behavior is a factor that is influenced by the *desire to use* technology. The model suggests that when users are presented with a new technology, there is a myriad of issues that influence their decision of how and when to use it, namely: *Perceived usefulness* which according to Davis F [9] is "*the degree to which a person sees that using a specific system would enhance his job performance* and, *Perceived ease-of-use*, which is "*the degree to which a person believes that using a particular system would be free from effort*" [9]. As a result, e*xternal variables* such as social influence come to play when determining the attitude. When these external factors are in place, people will have the desire and positive propensity to use the technology. However, this intention may change depending on one's age and gender.

The technology acceptance model is one of the users' acceptances and usage of technology model according to Venkatesh V. [10]. Since its development in the early 1989, it has replaced many of the TRA's attitude measures. It has strong behavioral elements which assume that when someone forms a desire to act, that he will be free to act without limitation. The model is a widely adopted concept to demonstrate the acceptance of new technology fields. It attempts to demonstrate and predict people's behaviors with their beliefs, attitudes, and behavioral intention. In it, perceived ease of use, perceived usefulness and considered general beliefs play a significant role than salient beliefs in attitudes towards utilizing a particular technology [7]. However, the model has been criticized in that there are many constraints in the real world which curtails the freedom to act. Likewise, attitude towards usage and intentions to use may be ill-formed or lacking which implies that actual usage may not be a direct or immediate consequence of such attitudes and intentions [8].
