*The Impact of Technological Advances on Cultural Conflicts within Organizations DOI: http://dx.doi.org/10.5772/intechopen.113095*

some workers. Altering social structures is another way in which technology contributes to cultural shifts.

For instance, [36] the proliferation of social media has given rise to brand new online communities, which have the potential to profoundly affect individuals' attitudes and actions.


There is no denying the profound effect that technological advancements have had on our culture [37]. Rapid technological progress has facilitated widespread cultural corruption through materialism, edging us ever closer to an unhealthy lifestyle's nonexistence. One positive effect of technology is that it has allowed society to increase production, provide services to a wider population, and enjoy more prosperity. It has also had a significant cultural impact and impacted daily life. Language, art, movement, education, and faith are just few of the cultural spheres that have been profoundly influenced by technological advancements [38]. The global dissemination of knowledge made possible by digital technology has altered the ways in which different societies perceive and engage with one another. Cultures are influenced by and can mingle with one another thanks to technological advances. It has had an impact on every facet of society, including medicine, transportation, and even power. However, there are many who worry that technology is replacing humans' intellectual success with mindless conveniences. The good and the bad effects of technology on culture are equally significant. While it has improved areas like education, healthcare, and research, it has also altered cultural norms and practices in profound ways. The overemphasis on technology is to blame for unemployment and cultural backwardness [39], as well as the resulting lack of trust among the general public.

