**1.11 Communication**

A healthy company culture is built on solid communication. The other five factors of organizational culture outlined in this article are only as effective as the level of employee engagement, awareness of the employee experience, and implementation of new programmes and products that are communicated to the workforce. Employers can gain employees' trust by open communication. When companies are able to effectively convey information to their staff, it helps them feel more included and invested in their work. Organizations can build a trusting and healthy culture with communication by:


*The Impact of Technological Advances on Cultural Conflicts within Organizations DOI: http://dx.doi.org/10.5772/intechopen.113095*

• Adopting the tools and channels necessary to frequently reach out, listen to and engage all employees, regardless of when, where and how they work.

Today's" businesses encounter intricate problems. Despite the ever-shifting landscape, one constant remains: a company's success or failure hinges on its ability to attract and retain the best individuals available. These six aspects of company culture they directly or indirectly effects employees are essential to the success of every business. In the normal context of constant development and competition, the alternative cannot survive for very long in lack of any of these components.
