**12. Challenges and opportunities in adopting new technologies**

Organizations constantly struggle with the problem of implementing new technology to stay competitive and foster creativity in today's quickly changing digital market. Adopting new technology comes with a number of difficulties:

1.Technological complexity: Because new technologies frequently have complicated features and functionalities, businesses must engage in learning about and mastering them [12]. With regard to technology selection, system integration,

*Organizational Culture Change and Technology: Navigating the Digital Transformation DOI: http://dx.doi.org/10.5772/intechopen.112903*

and personnel training for the new technologies, this complexity can provide difficulties.


Adopting new technology also present substantial opportunity for development and transformation:


A deliberate approach is necessary for the effective adoption of new technology, one that takes advantage of the potential and handles the problems. Organizations ought to:


Organizations have opportunities and problems as a result of the adoption of new technology. Organizations can take advantage of opportunities for increased efficiency, innovation, data-driven insights, and better customer experiences despite constraints, including technological complexity, reluctance to change, financial considerations, and integration issues that may occur. Organizations can overcome obstacles and seize opportunities to promote successful technology adoption and gain a sustainable competitive advantage by developing a strategic approach, investing in change management, fostering an innovation culture, conducting cost-benefit analyses, and placing a high priority on user experience.
