**4. Organizational culture transformation**

Industry's repeated failures at Change Management gave rise to Cultural Transformation, a pumped-up procedural and behavioral paradigm [40]. In the early 21st century, as we re-engineered businesses and procedures, we learned that people were not like machines or processes and therefore could not be re-engineered [41]. As a result, Endeavor employs an array of methods for bringing about the cultural and

individual shifts that are necessary for every business to function at its highest potential [42]. To make any kind of lasting change at a firm in the modern day, we must first acknowledge that individuals must condition their attitudes, values, beliefs, and priorities in order to alter their behavior and, by extension, the company's culture. Intentional leadership behavior, leadership actions, and employee inputs are required to successfully design an organization-wide transformation beyond.
