**7. The future of organizational culture in the digital era**

In reaction to new trends and cutting-edge technologies, organizational culture is about to go through considerable changes. The ongoing expansion of remote and flexible work arrangements is one trend that is anticipated to have a significant impact on corporate culture [44]. Since the COVID-19 epidemic has expedited the shift to remote work, firms must reconsider conventional ideas of collaboration, communication, and employee engagement as they adjust to this new reality [45]. It will be necessary to create new procedures and technologies to accommodate a more scattered workforce in addition to placing more focus on encouraging a sense of connectedness and shared purpose among all employees, regardless of where they are physically located [46].

The increasing significance of diversity and inclusion is another significant trend influencing organizational culture in the future [47]. Organizations in the digital age must work to foster a culture that values individuals with varied viewpoints, life experiences, and backgrounds because diverse teams are better able to spark creativity and address challenging issues [48]. This will need, in addition to the adoption of more inclusive hiring and retention procedures, a sincere dedication to developing a culture of decency, empathy, and belonging [49].

In the future, the rapid development of automation and artificial intelligence (AI) technologies will also continue to influence corporate culture [50]. Leaders will need to consider the moral ramifications of adopting these technologies, as well as their potential effects on employee well-being, work happiness, and mental health as they become more integrated into many facets of organizational life [33]. Organizations must establish a people-centric innovation strategy to overcome these obstacles,

ensuring that the advantages of AI and automation are fairly distributed and that any potential hazards are sufficiently addressed [51].

Organizations must take into account the possible effects of emerging technologies such as blockchain, the Internet of Things (IoT), and virtual reality (VR) on their organizational culture as they look to the future [52, 53]. These innovations have the potential to completely change how workers engage with one another and the company as a whole in terms of communication, collaboration, and decision-making [54]. Organizations must invest in the necessary infrastructure, training, and support, as well as address any potential ethical issues and make sure that staff members can adjust to these new tools and ways of working, in order to fully realize the potential of these technologies [55].

In conclusion, rising technology, changing labor dynamics, and shifting societal norms and expectations will interact in an increasingly complex and dynamic way to define organizational culture in the digital era. Organizations may build a more resilient, adaptable, and inclusive culture that is well-suited to thriving in the digital era by proactively tackling these obstacles and embracing the opportunities given by new technological breakthroughs.
