**Abstract**

Technology and society have been in constant interplay since the early man's invention of simple tools. Among modern interplays are e-press, digital technologies, and the internet of things (IoT). Based on a critical review of existing literature, the study investigated how organizational culture is driving employee's actions to embrace change through technological innovation, and how this interplay result to organizational competitiveness. The study used qualitative design to collect data, which was manually analyzed using the researcher's insight and research skills to bring out the main themes. After analysis, the study found that technology is a key driver of innovation, and innovation is an enabler for organizations' to consistently achieve superior performance. In organizations, technological innovation and culture interact to influence organizational behavior which drives economic change, productivity and long term growth. When embraced by organizational employees, technological innovation can lead to high employee performance. The study concludes that people through culture shift, have adopted technological innovation for their organizational superior performance. The study recommends that governments train their organizations and help them buy technologies in form of digital computers and Information Communication Technologies for connecting individuals, promotion of values, mutual respect, and innovation.

**Keywords:** change, customer satisfaction, interplay between technology and culture, organizational excellence, technological innovation, technology and society
