**2. The framework of the digital transformation**

Numerous breakthroughs and technological advancements at the beginning of the digital age have changed how businesses function [1]. The interaction between technological adoption and subsequent cultural shifts inside businesses becomes an intriguing research topic as technology continues to advance at an exponential rate. Understanding the difficulties and opportunities brought on by these developments requires a framework that clarifies this interaction.

Organizations must first recognize the potential advantages of adopting new technologies before the adoption process can begin [2]. This understanding frequently results from a knowledge of the competitive environment and a desire to stay relevant in the face of upheaval [3]. The sheer use of technology, however, does not ensure success. To ensure the successful adoption and utilization of new technologies, corporate culture must undergo a fundamental transition [4].

Technology advances must be successfully implemented, and organizational culture, which is the shared values, assumptions, and beliefs that shape behavior within a company [5], is a key determinant. A positive cultural shift that embraces change is necessary to create an atmosphere in which people feel empowered to try new things, learn new things, and adapt to new ways of doing things [6]. Promoting a growth attitude, open communication, and teamwork are essential components in creating a culture that welcomes technology improvements [7].

It is crucial to take into account both the macro and micro-level factors that have an impact on this relationship in order to better understand how technological adoption and cultural changes interact. On a larger scale, firms are under a great deal of pressure to adapt due to the external environment, which is characterized by quick technological development, escalating competition, and altering customer

#### *Organizational Culture Change and Technology: Navigating the Digital Transformation DOI: http://dx.doi.org/10.5772/intechopen.112903*

preferences [8]. Due to this external pressure, businesses must assess their current procedures and consider using new technology in order to stay competitive [9].

Simultaneously, at the micro-level, individual attitudes and behaviors play a vital role in the successful integration of technology within organizations. Research has shown that individual resistance to change can hinder the successful implementation of technological innovations [10]. Thus, organizations must invest in training, skill development, and change management initiatives to ensure employees are equipped to navigate the dynamic landscape shaped by technology [11].

In conclusion, a framework that elucidates the interplay between technological adoption and the ensuing cultural shift within organizations recognizes the complex interdependencies between macro-level environmental factors and micro-level individual behaviors. By understanding this interplay, organizations can better anticipate and navigate the challenges and opportunities that arise from technological advancements, ultimately fostering a culture that supports innovation, adaptability, and growth.
