**4.5 Importance of organization culture**

Organizational culture makes it easier to achieve an organization's strategic goals. The culture portrays the organization's core values and gives a reflection of the leadership of the organization. A strong company culture will attract the best candidates and keep them engaged as employees. Research shows that up to 77% of adults would take into account a company's culture prior to applying for a job opportunity [28]. Perhaps more importantly, 56 percent consider organizational culture to be more important than compensation. It takes time and effort to develop a winning organizational culture; Ensuring that your culture accurately represents your values and is in line with your overarching mission is a significant undertaking, but do not give up: your efforts will be rewarded in the end.

The organizational culture becomes apparent in how decisions are made, whether through a top-down or bottom-up approach, and in the level of comfort employees feel in expressing their thoughts and opinions without the fear of negative consequences. It is reflected in the organization's benefit plans and in how employees are acknowledged and rewarded for surpassing expectations in their work. The Competing Values Framework is the most well-known classification of organizational culture types. At the University of Michigan, Kim Cameron and Robert Quinn identified four distinct types of organizational culture. Every organization possesses a distinctive combination of the four types of organizational culture, with one usually prevailing over the others. As the organization grows in size, the likelihood of having multiple cultures increases. While this can bring advantages, it may also present challenges in maintaining a unified culture, especially in geographically dispersed or globally operating organizations.
