**Abstract**

Although some beliefs and norms may not change, as few hold the opinion "culture reflects the heritage of society" rapid pace of digitization and pressures of global competitiveness have accelerated the organizational changing processes and employees behavior patterns. When people from various cultures get together, it might lead to misunderstandings and hostilities. Recent decades have seen significant shifts in cultural norms and values as a direct result of technological advancements. These shifts are happening faster than ever before, and they are causing tension between different cultures which is negatively impacting their Performance. This chapter will examine how technological advancements have influenced culture, and the impact of organizational culture on employee performance and behavior. And contain broad introspective musings on Cultural Shifts and historical contemporary roles of digital technologies; defining traits that encode in our minds and support positive behavior. Rest sections focus on flawed human characteristics with the concept of culture and how it is defined to examine the ways in which technology can lead to cultural change in Employees and the potential for conflict that might come from these changes. The last section will discuss the societal consequences of technologically-induced cultural shifts and techniques to cope with them.

**Keywords:** norms, digitalization, cyber culture, technology, performance
