**5.5 Multiple-Approach-Avoidance conflict**

Multiple positive and negative valences will be at play in some of life's events. Let us say a woman has accepted a marriage proposal [54]. For her, marriage represents a number of good things—namely, the chance to spend the rest of her life with someone she adores. However, if she feels she will lose out in the marriage because she will no

*The Impact of Technological Advances on Cultural Conflicts within Organizations DOI: http://dx.doi.org/10.5772/intechopen.113095*

longer be able to maintain her current level of financial and social status, she may become resentful of the union. The cumulative value of both valences will determine the outcome of this conflict. If positive valence wins out, she'll leave her career and pursue marriage; if negative valence wins out, she might turn down marriage and keep working.
