**4.14 Important considerations when driving change through technology**


next phase. Because culture is inextricably linked to time and chronology, it is a living thing. Markets change, and businesses must adapt to meet new demands, new ways of doing things, and technological advancements. As a result, we must consider that culture will need to go through a period of change in the future, or at the very least suffer and adapt over time. Prepare for it by planning ahead of time and anticipating the requirements. Culture will need to evolve, so we must plan for cultural change evolution.


### **4.15 Using technological innovation to drive cultural change**

According to Bryan Walker and Sarah A. Soule "Culture is a breeze. It is imperceptible, but its impact can be seen and felt. Smooth sailing when the wind is blowing in your direction. Everything is more difficult when the wind is blowing against you." From IoT to block chains, data lakes, and AI, the raw potential of new technology is astounding. While the usability of many technologies is improving, comprehending the specific ways in which a technology can bring about transformative opportunities remains highly challenging. It is especially difficult to adapt technology to specific needs of the company and integrate it with current processes. To make matters worse, most businesses have deeply embedded legacy systems that are difficult to change. Solving these problems requires individuals with a strong technical background, a broad understanding of the subject matter, and the capacity to collaborate effectively within the larger organization. The reality is that most data in many industries today is not up to basic standards, and the rigors of change necessitate far better data quality and analytics.

Data presents an intriguing paradox; transformation entails understanding emerging types of unstructured data, massive amounts of data from outside the

### *Interplay between Technology and Culture in Driving Change for Employee Satisfaction DOI: http://dx.doi.org/10.5772/intechopen.112905*

business, leveraging and incorporating proprietary data. Today's technology can assist businesses by allowing them to collect data on the environment, health, and safety. Predefined requirements are now being assessed through leading indicators using straightforward online and offline protocols, which have become more significant than lagging indicators. This facilitates the collection of compliant information and, more importantly, encourages ongoing improvement in environmental, health, and safety practices, as well as cultural transformation. It is critical to act on the data once it has been obtained. Businesses can respond to such cases within predefined parameters and bring them to a satisfactory conclusion using technology. Furthermore, comprehensive EHS and compliance software systems give organizations a centralized location for consistently logging events, assigning corrective actions, analyzing root causes, and reporting on incident rates. Numerous organizations are utilizing specialized and integrated mobile applications for incident management on iOS and Android platforms to enhance EHS management and reporting. These apps enable employees to conveniently document findings or report incidents while on the go. Use of Apps can also provide offline support if the user is not connected to the internet; tasks and activities can be added and completed on the go, and data can be synchronized to the cloud later.

### **4.16 Interplay between technology innovation and competitiveness**

People created the language so they could communicate with elders and learn from their stories. They created tools for agriculture, homes, and weapons for hunting and protection. As the population grows, more technology is developed. Technology has not only extended human life spans but has also changed the way we live [41]. The invention of the printing press revolutionized access to information, enabling widespread dissemination of news, increased literacy rates, and the establishment of communities within cities to preserve and support diverse cultures. Every nation and community have their own unique coherence, culture, tradition, and social norms and values. The living standards have greatly improved and become more sophisticated as a result of technological advancements [42].

Kacker explains that the term "innovation" originates from the Latin word "innovare," which conveys the concept of creating something novel. Innovations entail fresh approaches to tasks and are linked to elements such as risk, potential failure, unconventional management perspectives, and the need to abandon outdated practices. Drucker defines innovation as the process of introducing enhanced capabilities or improving utility. Another perspective describes innovation capability as the organization's capacity to create innovative solutions in response to changing contexts and opportunities, without causing significant disruptions, excessive time and costs, or compromising performance. The advancement of technology innovation has led to various benefits such as improved precision in business planning, enhanced marketing efficiency, increased global sales, streamlined management practices, real-time monitoring capabilities, and prompt customer support. Entrepreneurs acknowledge that innovation not only enhances the quality of products or processes but also contributes positively to the economic outcomes of small businesses.

According to Oslo, there are four primary types of innovation. These are process, product, service, and marketing innovation. Process innovation involves implementing new or significantly improved production or delivery methods that causes substantial changes in production techniques in an organization. Product and service innovation entail introducing new or significantly improved goods or services in

terms of their intended use or characteristics. Marketing innovations involve implementing new marketing methods that include changes to product design, promotion, pricing, and placement. Organizational innovation, also known as strategic innovation, refers to the adoption of new organizational methods in a company's business practices, organization, organization, or external relations. Technology plays a vital role in driving business innovation, which, in turn, increases value, improves quality, and enhances productivity. For SMEs aiming to increase profits, innovation is the most rapid and effective pathway to achieve that goal.

#### **4.17 Technological impact on culture**

The culture of a society can be seen its values and practices. It can be observed through the people through their perceptions, values, practices, and technological transfers. Technological changes have exerted significant influence in various essential elements of cultures, such as art, language, education, mobility, and religion. These aspects form the bedrock of our cultural identity and play a crucial role in shaping our perceptions, judgments, and evaluations of technology. The culture of a community serves as a framework or benchmark through which technology is understood and assessed. Technology plays a pivotal role in shaping the trajectory of cultural development as it permeates all aspects of culture. For technology to become an integral part of a broader cultural dimension, it must align with the social and cultural context of a community. Failure to achieve this alignment can lead to conflicts between technological progress and the preservation of cultural values. In essence, the compatibility between technology and cultural values is essential to ensure harmonious coexistence and balanced cultural evolution. Striking a balance enables individuals, irrespective of their ethnicity, age, or educational background, to freely express themselves within the realm of technology. It helps people to fulfill their aspirations and desires, but the absence of proper restrictions, regulation, and accountability may lead to potential cultural deterioration.

#### **4.18 Technological impact on tradition**

In any community, there is always a struggle between technology and tradition. Globalization has reduced the world to the size of a village due to technological advancements [43]. Imagining modern life without electricity, transportation, communication, and so on takes us back in time. Technological advancements have been instrumental in driving progress in various disciplines such as medical science, engineering, economics, and more. Because of the positive impact of technology, industrialization, urbanization, modernization, transportation and communication development are all possible. It has aided networking of society's culture, tradition, and coherence leading to technological advancements, the twenty-first century has moved so far ahead.

In her TED talks, Sherry Turkle highlights the phenomenon of expecting more from technology while expecting less from human interactions. She emphasizes that our reliance on technology can hinder the development of meaningful relationships with others, as we treat technology as if it were a genuine substitute for human connection. The constant influx of electronic communication, such as texts, tweets, and emails, can also contribute to feelings of isolation and detract from the ability to engage in deep thinking and active listening. Another negative impact of technology, according to Turkle, is the dominance of Western culture over less prominent

### *Interplay between Technology and Culture in Driving Change for Employee Satisfaction DOI: http://dx.doi.org/10.5772/intechopen.112905*

cultures, resulting in a disregard for social values which leads to loss of coherent traditional practices. Traditional style thrives when it has a recognized value. Rather than killing tradition, technology aids in the modification of production methods or industrialization. Thus, if the beneficiary part is considered, technology allows for the preservation of tradition.

#### **4.19 Technological impact on social values**

Technology has provided a wide range of topics for discussion. People gain extensive knowledge about any subject, and more information is effectively shared. Technology aids in the transformation of the economy as well as the evolution of new social classes [44]. It can help to strengthen interpersonal connections. It has contributed to all demographic factors of society, for instance, modern farming methods have supplanted traditional agricultural practices, leading to higher crop yields, reduced time requirements, and other benefits.

People spend more time on technology and less time on social activities. Technology has been criticized for the decline of traditional media platforms like television and newspapers. Its widespread adoption has been limited to educated individuals on the fringes of society. The more technology advances, the more human beings regress. The invention of robots and machines has rendered humans lazy and reliant. Technology has led to creation of bombs, nuclear weapons, and missiles. The implementation of technology has an impact on societal values by changing expectations and realities. People have lost trust as a result of overemphasis on technology.
