**3. Toward an integrative model**

Synthesizing established service quality models provides a strong conceptual foundation for an integrative mobile service quality framework. However, translating these concepts into an operational model requires further specification of dimensions, measures, and data integration strategies.

#### **3.1 Potential dimensionality**

Dimensions that could comprise an integrative model include:


These dimensions span technological and human elements of mobile service delivery, incorporating both performance metrics and user perceptions. The dimensions can be mapped to interaction, environment, and outcome quality tiers, with some spanning multiple levels.

#### **3.2 Data collection approaches**

Assessing these dimensions requires integrating diverse datasets:

• Technical performance metrics: Platform data on reliability, availability, throughput, latency, and other indicators from monitoring tools, network measurements, and operations records.


Integrating these data streams provides a holistic, multidimensional dataset for model development and application. Advanced analytics techniques can help bridge quantitative and qualitative data. Contextual data add a crucial mobile-specific element.
