*2.1.5 Challenges and tradeoffs*

However, developing and implementing such an integrative framework also poses challenges and tradeoffs that must be considered:


*Measuring the Service Quality of Mobile Smart Devices: A Framework for Best Practices DOI: http://dx.doi.org/10.5772/intechopen.113993*

These challenges underscore why many providers apply only simplified service quality models. Yet, the integrative approach delivers significant benefits in providing complete, targeted, and actionable intelligence to drive mobile service excellence.
