**1.5 Mobile service quality**

In the context of mobile platforms and applications, characteristics like intangibility, variability, and rapid evolution require adapting traditional service quality concepts [4]. Key dimensions include network quality covering connectivity and transmission; content quality focused on accuracy, completeness, and format; interaction quality dealing with operability, convenience, and customization; and contextual quality aligned to usage situations [5]. Both subjective perceptions and objective performance metrics are important for mobile service quality.
