*4.6.2 Video expansion model*

The ProSoil took advantage of the existing E-Extension platforms and promoted the use of E-Extension to youth, women and male farmers to enhance extension service delivery. It also improved the existing E-Extension platforms linking it to farmers in the region. E-Extension information is delivered to farmers in the local languages through easy-to-use downloadable extension videos that show new farming methods on their smartphones. E-Extension enables users to engage in personal and informal virtual communications and networks via social networking sites. In addition to social use, it has also been used to disseminate agricultural extension and consulting information and feedback. With the rise in smartphone availability, there has been an increase in the use of social media such as Facebook, Twitter, Skype, You Tube and WhatsApp.
