**7.2 From traditional manufacturing to digital manufacturing**

The two case studies provide evidence that the transition from traditional manufacturing to digital manufacturing occurs in stages. In the early stages, the AM focus is on existing applications or components combined with cost and efficiency issues. In later stages, the focus shifts from AM potential and knowledge to new products, new markets, and new customers. In all stages, business models require continuous adaptation or even re-structuring. A co-creation team can provide the support needed for such challenging work.
