**5. The implications of informatics in digital transformation**

Digital transformation has become a necessary phase that almost all organisations must go through, enabling them to optimise value creation and enhance business competitiveness. However, this procedure is not devoid of obstacles. Understanding and managing the human factors that can make or break digital transformation initiatives is one of the greatest challenges. These factors include the organisation's culture and mindset, employees' adaptability to new technologies, and the impact of digital transformation on the consumer experience.

Transformation informatics is a discipline that focuses on studying the interaction between information systems and their users. This includes the entire process of data collection, data storage, data processing, and data dissemination. The goal of transformation informatics is to develop effective and efficient methods for managing, processing, and communicating information, while taking into account the needs and preferences of end-users. The process of digital transformation is a complex and iterative journey, heavily influenced by the constantly evolving technological and commercial landscape. The socio-technical perspective provided by informatics is particularly suitable for understanding the complex and dynamic interactions between IS&IT and their users. By employing informatics principles, organisations can better comprehend and address these human factors, resulting in more effective digital transformation initiatives. In addition, by employing a mixed-method research strategy that combines qualitative and quantitative methods, researchers can gain a deeper understanding of the complexities of digital transformation and identify effective strategies for overcoming obstacles.

The socio-technical context plays a crucial role in the success of high-tech entrepreneurs and companies in navigating the complex landscape of technological innovation. This chapter offers a socio-technical perspective by using the organisational onion model to explain why some technological innovations fail to cross the chasm and achieve widespread commercial success. The organisational onion model provides a comprehensive perspective on the factors that influence the success or failure of technological innovation. By examining the interplay between technological, organisational, and social factors in the adoption and diffusion of innovation, the socio-technical perspective can help high-tech entrepreneurs and managers make informed decisions about their innovation strategies' viability and potential impact. Additionally, the use of frameworks such as transformation informatics can provide a structured approach to understanding and managing the complexities of innovation adoption and digital transformation in high-tech organisations.
