**6. Implementation of the systemic management framework for innovation: case of an SME in the dairy industry in Mexico**

This section explains the implementation of the stages of the framework for the systemic management of innovation in a medium-sized dairy products company in southeastern Mexico. The implementation of the framework is based on an innovation project that entails a new way of operating the manufacturing process with a direct impact on the product and the market, which represents a novelty in the region. The company has 65 employees and manufactures four types of products. The company's current market is mainly in southeastern Mexico; its main clients are supermarkets, convenience stores, hotels, and restaurants, and they plan to enter the northern part of the country and export to the United States.

The first stage of the implementation was developed at the company's facilities through an interview with the general director (system administrator), which was guided by a semi-structured questionnaire and audio recorded. During the interview, the terms and guidelines for carrying out the research within the organization were established and the information from the questionnaire was collected. The second
