**3. Conclusions the creativity gap**

One scholar has opined that bridging the creativity gap may require getting the right crowd to the ideas that spark. The ideas must spur individuals to action of some sort. Involving the right crowd to get to ideas that spark may result in creativity. This is the number one skill needed to survive and thrive in the current market reality. But various organizations and individuals are yet to measure to this. Attainment of ideas which elicit excitement is not only a process, but also an Art. Many scholars and individuals are yet to develop the ability of thinking outside the box or are engaged in creating concepts or solutions. In sense, creativity is at the core of differentiating businesses, scholars and individuals. It is therefore necessary to embrace creative crowdsourcing. This could be one of the ways in which businesses can overcome their own limitations and bridge their creativity gaps by relying on the crowd's collective creative intelligence [16].
