**4.1 The factors that led to the involvement of women entrepreneurs in the Muslim fashion industry**

Various factors have been contributed to the involvement of the Malay Muslim women entrepreneurs in the urban state of Selangor in the Muslim and hijab fashion


#### **Table 4.**

*The background of the Malay middle income class informants.*

industry. Based on the transcriptions of the interview sessions with the informants, five thematic factors have been grounded and emerged. The factors are religious responsibility for the sake of the Ummah; self interest in entrepreneurship, family support, positive attitude towards success and improving soft skills for survival. The emerging factors could be described as the followings:
