**4. Methodology**

Despite acknowledging the value of quality management, creativity, and innovation in business, previous theoretical and empirical research has not been able to scientifically explain how these factors interact and influence one another. Therefore, the purpose of this study is to develop a theory that, supported by data, facts, conclusions, and analysis, confirms the relationships among quality management, creativity, and innovation.

In contrast, this study considers (1) labor as non-homogeneous, as it is in reality, and (2) land as it is in reality, not homogenous, in opposition to practically all traditional studies connected to the components of production (as each country has specific topsoil, soil, and subsoil, which affect production, capital flow, and human resource management). (3) Economic agents, people, and families are taken into account as they are, not as consumers of the same or comparable goods and services in the same quality and quantity; (4) changes in income and prices are viewed as ordinary occurrences rather than as solid; (5) shifts in public and private sector management as a result of managers', owners', and employees' varying levels of experience; (6) knowledge, skills, and competencies are not distributed equally; and (7) capital is not a requirement for job simulation. These qualities are precisely what bring this art so closely to life.

#### **4.1 Selection of case**

Three key factors have been considered in this study: theoretical elements, appropriate existing data that might be further processed by the study's author, and actual examples of the connections among quality management, creativity, and innovation. The study questions were created in light of this. These are the research queries:


Based on these research questions, three pairs of hypotheses were constructed: Relationships between innovation and creativity (RQ1).

H01 – There is no relationship between innovation and creativity.

H11 – There is a strong relationship between innovation and creativity.

Relationships between innovation and quality management (RQ2).

H02 – There is no relationship between innovation and quality management.

H12 – There is a strong relationship between innovation and quality management.

Relationships between creativity and quality management (RQ3).

H03 – There is no relationship between creativity and quality management.

H13 – There is a strong relationship between creativity and quality management.
