**Abstract**

This chapter aims to demonstrate the significant connections between innovation and creativity, innovation and the culture of quality management, and creativity and the culture of quality management globally as a response to the Crisis and Post-Crisis Period. Since issues related to innovation, creativity, quality, and quality management have recently attracted more attention than other topics globally, considering psychological factors was of great importance, too. The methodology of the research involved collecting data and information about innovation, creativity, and ISO standards application globally, in higher-income, medium-income developing, and lowincome developing countries. The main finding of this study is that there are relationships between innovation and creativity, between innovation and ISO standards application, and between quality management and creativity. The main conclusion of the study is that quality management, which reflects and refers to the notion of exceeding customer expectations by enhancing the quality of goods and services, is correlated with culture, innovation, and creativity as a response to the Crisis and Post-Crisis Period.

**Keywords:** creativity, innovation, quality management, quality culture, factors of production
