**6. Conclusion**

The Malay urban women entrepreneurs in the study show their dedicated religious commitment through Islamic branding of Muslim fashion. As described by Nurzihan ([112]: 428) that the role of Malay-Muslim women in creating a renewed perception upon the hijab in the Malaysian public, pursuing a more liberated, Islamic identity whilst offering a renewed social construction of the Malay society. This renewed social construction could be viewed from the glance of media through the evolution of mass communication such as in print, broadcast and social networking channels.
