**6. Research's context**

The idea that land, labor, and capital are the most important variables in both the management and economic aspects of an enterprise appears to be outdated in the twenty-first century. Considering only entrepreneurial ability, the fourth factor of production is not a viable option because it cannot include the elements of innovation and creativity, which are the traits shared by both employees and employers as well as business owners and employers.

Quality, creativity, and innovation may and should be the foundation for gaining, retaining, and managing economic advantages throughout the short, medium, and long term, as evidenced by events over the past at least 45 to 50 years in a world that is becoming more international. The study's findings demonstrate unequivocally that nations with high ISO standards also tend to have high levels of both creativity and innovation indices.

Although previous studies have demonstrated the value of quality management, creativity, and innovation, few studies address the psychological aspects of this relationship. Additionally, there are no statistically supported explanations for how quality management, creativity, and innovation interact to produce economic benefits.

## **7. Discussion**

The level of innovation, creativity, and ISO standard certificates in the worldwide entrepreneurial ecosystem served as the research's framework.

The main findings of a regression analysis of the relationships between innovation and creativity, innovation and ISO 9001 standards, and creativity and ISO 9001 standards are that there is a significant relationship among innovation and creativity, innovation and ISO 9001 standards, and creativity and ISO 9001 standards as well.

• Theoretical and practical consideration

In terms of the theory, the final findings suggest a fresh direction for further investigation into the connections among quality management, creativity, and innovation, as well as among other economic indicators, and so on, which is still regarded as uncharted territory.

According to the research, it is crucial to treat quality management, creativity, and innovation as a triple platform that paves the way to better economic advantage for both individual firms and a nation's economy.
