**12. Conclusion**

The study shows that with the introduction of new technologies, there is a paradigm shift in undergraduates 'preferred media for watching movies in Nigeria. This is because they now prefer OTT platforms to traditional television in watching movies with the majority of them spending not less than 2 hours per day watching movies on OTT platforms. The reasons for their preference of OTT platforms for watching movies are due to the fact that OTT platforms enable them to access a variety of movies, due to the high quality of movies it displays, the convenience it presents, and because it is less costly.
