**10. Data presentation and analysis**

The percentage method was used in data analysis and presentation. Out of 382 copies of the questionnaire administered to respondents at the University of Benin and Benson Idahosa University, in Edo State, only 361 (95%) were returned and found useable, thus giving the questionnaire a mortality rate of 21 (5%). Therefore, only 361 copies of the questionnaires were used for data analysis.

The demographic data of the respondents indicate that 206 (57%) are females, while 155 (43%) are males. The age brackets of the respondents indicated that 21 and 25 (36%) of age accounted for most, while the age brackets of 16 and 20 (15%) were the smallest in the number of respondents sampled. Further analysis revealed that 19 (5%) respondents were married while 342 (95%) were single.

The data in **Table 1** show that the respondents are highly aware of the existence of traditional television and OTT platforms, 48% of the respondents agreed to this.

The data in **Table 2** indicate that the undergraduates in the select universities in Edo State, Nigeria prefer OTT platforms more than traditional television for watching movies. This is because the majority (67%) answered in this direction.


#### **Table 1.**

*Level of awareness of undergraduates in the select universities in Edo State on the existence of traditional television and OTT platforms.*


#### **Table 2.**

*Preference of undergraduates in the select universities in Edo State between Traditional Television and OTT Platforms for watching movies.*


#### **Table 3.**

*Motivating factors behind undergraduates' preference between traditional television and OTT platforms for watching movies in Edo State, Nigeria.*

*A Comparative Analysis of Undergraduates' Preference between Traditional Television and OTT… DOI: http://dx.doi.org/10.5772/intechopen.113308*


#### **Table 4.**

*Viewing habits of undergraduates in select universities in Edo in their preferred choice between tradition television and OTT platforms for watching movies.*

The data in **Table 3** reveal that motivating factors behind undergraduates' preference between traditional television and OTT platforms for watching movies is due to the fact that it enables them to access a variety of movies, 40% of the respondents agreed to this.

The data in **Table 4** indicate that most (46%) of undergraduates in select Universities in Edo in their preferred choice between traditional television and OTT platforms spent less than 2 hours watching movies.
