**3. Automatic translation**

Translation is another area where language plays a crucial role in the television and video industry. As content is distributed globally, producers and networks must ensure that their programs are adapted to the language and cultural context of different regions and audiences. Translation involves converting content from one language to another while preserving the meaning and intent of the original message [13]. Effective translation requires an understanding of both the source and target languages, as well as an awareness of the cultural context. The use of translation in the television and video industry can range from the translation of subtitles and closed captioning to the translation of entire programs and series for international distribution. In recent years, advances in translation technology have made it easier and more efficient to translate content for global viewers.

The increased use of automatic translation, specifically Neural Machine Translation (NMT), in television and video content has revolutionized the way multilingual content is created and distributed. It utilizes artificial intelligence and deep learning techniques to improve the accuracy and speed of translation. NMT models have significantly improved translation quality compared to traditional rule-based or statistical machine translation approaches. The neural networks in NMT systems can capture complex linguistic patterns and generate more accurate translations, resulting in a more natural and fluent output [14]. This system empowers faster translation turnaround times, allowing content producers to reach global audiences more quickly. Automated translation processes save time and resources by reducing the need for manual translation or subtitling, especially for large volumes of content. Here's how it is transforming the industry:

## **3.1 Enhanced translation quality**

Enhanced translation quality refers to the improvement and optimization of the accuracy, acceptability, readability, fluency, and overall quality of the translated content [15]. It involves utilizing advanced translation technologies, linguistic expertise, and quality assurance processes to ensure that translations are faithful to the original meaning, culturally appropriate, and linguistically polished. Enhanced translation quality can be achieved through various methods, such as the use of machine translation systems trained on large amounts of high-quality multilingual data, post-editing by human translators to refine and improve machine-generated translations, and the implementation of rigorous quality control measures to catch and correct any errors or inconsistencies. By focusing on it, organizations can provide more accurate and natural translations, leading to better communication and understanding between languages. This is particularly important in industries such as localization, television, video, movie, and content creation, where accurate and high-quality translations are crucial for effective global communication and interaction with diverse audiences.

#### **3.2 Faster translation turnaround**

Faster translation turnaround signifies the ability to complete translation projects within shorter timeframes compared to traditional translation processes [16]. It involves streamlining and optimizing translation workflows to increase efficiency and reduce the time required for translation tasks. With advancements in technology and translation tools, such as machine translation, computer-assisted translation (CAT)

tools, and cloud-based translation platforms, translation processes have become more automated and collaborative. These tools enable faster processing of translation projects by automating repetitive tasks, providing instant access to translation memories and terminology databases, and facilitating real-time collaboration among translators, editors, and project managers. Faster translation turnaround offers several benefits. It allows businesses to meet tight deadlines, launch products and services in multiple markets more quickly, and respond promptly to customer needs. It also improves overall project management efficiency, as shorter turnaround times enable faster project completion and delivery. However, it's important to note that while faster translation turnaround is desirable, it should not compromise the quality of translations. It's crucial to maintain high translation standards, accuracy, and linguistic consistency while working within accelerated timelines.
