**5. Concluding remarks**

With this research, we investigated the new approaches and appropriations of telejournalism for the production and exhibition of news, in the five selected television news programs, having initially the contexts of mediatization and media convergence, with the possibility of approximations with the transmedia and crossmedia approaches, but that however, during the realization of the same, what stood out, changed and influenced the study was the context of the pandemic of the new coronavirus, which was in progress during the realization of the same. Radically altering the way the research was conducted, so that field activities were changed to the remote model.

The research, that initially had the objective of analyzing the context of Brazilian telejournalism and identifying the new configurations in the production and exhibition mode of digital content of the TV news programs—Jornal Nacional, Jornal da Record, Jornal da Band, SBT Brasil, and Jornal da Cultura—had to go through a series of adaptations to keep it going. All face-to-face activities were performed remotely, also taking into account the context of social isolation determined by public health authorities.

Based on the initial hypothesis about the digitalization of broadcast TV in Brazil, and the advanced process of mediatization of society, it can be considered that all five news programs have been reinventing themselves through transmedia strategies, as proposed by Jenkins [1] through digital social networks, the station's website, and partnership with an information portal. As a way of coping with the loss of audience and relevance, which was contributed by the pandemic of the new coronavirus—due to the need for information—provided by the context. Telejournalism resigned itself during the pandemic by continuing its activities in order to keep the population informed.

The conceptual proposals of transmedia journalism presented by Moloney [14] and by Renó and Flores [15] are configured in the form and content of the five cable news programs that were observed and analyzed during the research. Identifying that the transmedia possibilities implemented first in entertainment are already being configured in telejournalism, which can characterize a transmedia telejournalism, that is, a news program that overflows through various platforms (digital social

*New Social Practices on Brazilian TV: Reconfigurations in News Production and Distribution DOI: http://dx.doi.org/10.5772/intechopen.113307*

networks, websites, etc.), besides the live broadcast, with the possibility of retrieving the full content (social networks), or in a slice, and also through summaries and developments (the station's website and other partner platforms).

In this scenario identified as transmedia telejournalism is configured due to the advanced process of mediatization, which contemporary society is in, where reflections Hjarvard ([16], p. 64) asserts that mediatization is used as a central concept in a theory about the intensified and changing importance of media within culture and society. Moreover, mediatization is not a universal process that characterizes all societies. "It is essentially a trend that accelerated particularly in the last years of the twentieth century in modern, highly industrialized, and primarily Western societies, that is, Europe, the U.S., Japan, Australia, and so on." ([16], p. 65). In this context, one can consider that in Brazil, in terms of telejournalism, this process of mediatization is under development, as confirmed by the Brazilian Media Survey6 ; when it revealed that about 97% of respondents watch television and that the Internet has been growing with 47% use, as an indication of the effectuation of the convergence process, which contributes to the effectuation of transmedia telejournalism.

<sup>6</sup> Available from: https://observatoriodaimprensa.com.br/download/PesquisaBrasileiradeMidia2014.pdf.

*The Future of Television and Video Industry*
