**2. Statement of the problem**

The rate at which youths cling to the use of OTT platforms in watching movies is quite alarming, and this has brought about questions about whether it would reduce the youth's patronage of watching movies on traditional television. Over-the-Top platforms gained more audience during the lockdown as a source of entertainment.

Nokuphiwa and Robertson [4] conducted a study on the impact of over-the-top television services on pay- television subscription services in South Africa. Also, [5] conducted a study on Network vs. Netflix: a comparative content analysis of demographics across prime-time television and Netflix original programming. These *A Comparative Analysis of Undergraduates' Preference between Traditional Television and OTT… DOI: http://dx.doi.org/10.5772/intechopen.113308*

empirical studies made it known that OTT is gradually gaining ground in the media market. In Nigeria, a survey carried out by GeoPoll among youths in five Sub-Sahara African Countries (Ghana, Nigeria, Tanzania, Uganda, and Kenya) reports that youths between the ages of 18–35 in Nigeria are accessing their movies via Pay TV than online video streaming services such as Amazon, Showmax, Netflix and Apple [6].

Previous studies indicate that youth in Nigeria prefer traditional television over OTT platforms. However, with the rapid growth of technology one wonders if that preference is still maintained. Therefore, this study comparatively analysed undergraduates' preference between traditional television and OTT platforms in watching movies in select universities in Edo State, Nigeria.
