**6. Artificial intelligence in language learning**

Artificial intelligence (AI) encompasses machines that imitate the actions and intelligence of living beings. It is a multidisciplinary field of study and research that seeks to comprehend the workings of the human mind and apply those principles to the design of technology. The field that handles the portrayal of linguistic knowledge in AI is occasionally known as computational linguistics [31]. Within language learning and teaching, AI can replicate the actions and characteristics of both educators and students. Language learners can acquire a language by repetitively practicing phrase patterns that demonstrate the connections between words. An instance of AI employed for language learning is when a learner engages in English conversations using Siri, an iOS operating system developed by Apple. More precisely, it assists a cohort of learners in improving their oral communication abilities, with a specific focus on pronunciation and listening aptitude [32].

The increased use of AI technology in language learning has revolutionized the way users acquire new languages. It gives significant implications for the video and television industry. It enables the creation of language-specific content, develops language subtitles and translations, facilitates personalized content recommendations for language learners, provides language analysis for pronunciation and fluency, promotes language learning through authentic video content, and offers language learning support through virtual assistants. Here's how it connects with the industry:

#### **6.1 Language-learning video content**

The video and television industry can create dedicated language-learning video content that utilizes AI technology to elevate the learning experience. These videos can provide language lessons, cultural insights, language instruction, vocabulary lessons, grammar explanations, conversation, pronunciation guidance, and interactive exercises to engage learners [33]. AI algorithms can personalize the content based on learners' proficiency levels and track their progress, confirming an effective and tailored language-learning experience. The content may be presented in a structured format, following a curriculum or language proficiency levels, or it can be tailored to specific language-learning goals or interests. These videos often incorporate visual aids, such as subtitles, graphics, and animations, to improve comprehension and make learning more enjoyable. They may also include interactive elements, quizzes, and exercises to test and reinforce understanding. The platforms cater to individuals who prefer visual and auditory learning methods, allowing them to practice listening, speaking, and reading skills in a multimedia format. With the rise of online platforms and streaming services, learners can access a wide range of language courses, tutorials, and resources in various languages, making it convenient to learn at their own pace and according to their specific needs.

#### **6.2 Subtitling and captioning**

Subtitling and captioning are processes of adding text to video content to provide viewers with a written representation of the spoken words or audio elements [34].

Subtitling is primarily used for translating dialogs or narration from one language to another, allowing viewers who do not understand the original language to follow along. Subtitles are typically displayed at the bottom of the screen and provide a written version of the spoken content. However, captioning is used to provide a textual representation of the audio elements in a video, including spoken dialogs, sound effects, and other relevant audio information. Captions are beneficial for individuals who are deaf or hard of hearing, as they enable them to read and understand the audio content. AI-powered language translation and natural language processing can improve the accuracy and efficiency of subtitling and captioning services. Television shows and video content can leverage AI technology to generate subtitles in multiple languages, enabling language learners to watch their favorite programs with subtitles in their target language. This helps their language comprehension and listening skills.

## **6.3 Multilingual voice-overs and dubbing**

Multilingual voice-overs and dubbing refer to the process of replacing the original audio of a video with a translated version in another language. In voice-overs, a narrator or voice actor provides a translated voice track that is synchronized with the original video [35]. Dubbing, on the other hand, involves re-recording the dialog of the characters in the target language while keeping the original video intact. Both methods allow viewers who are not familiar with the original language of the content to understand and enjoy it in their preferred language. AI technology can facilitate the process of multilingual voice-overs and dubbing for television and video content. Language-learning applications can utilize AI-generated voices to provide accurate pronunciation models for learners. Additionally, AI-driven voice modification can allow learners to practice speaking in their target language by imitating native speakers, helping them develop more authentic accents and intonation patterns.

## **6.4 Interactive language-learning experiences**

Interactive language-learning experiences involve the use of technology and multimedia to provide engaging and immersive language-learning activities [36]. These experiences aim to facilitate language acquisition by incorporating interactive elements such as quizzes, games, interactive exercises, and real-life scenarios. Learners can actively participate in the learning process, practice their language skills, receive immediate feedback, and track their progress. Interactive language-learning experiences promote active engagement, motivation, and effective language-learning outcomes. Television and video content can incorporate interactive language-learning experiences that leverage AI technology. For example, interactive quizzes, virtual language tutors, or chatbots can be integrated into educational programs or languagefocused shows, providing viewers with opportunities to actively engage in language learning while watching video content.

## **6.5 Language accessibility and inclusivity**

Language accessibility and inclusivity relate to the efforts made to ensure that language is not a barrier for individuals to access and engage with content or participate in communication [37]. Language accessibility can be achieved through various means, such as providing subtitles or closed captions in different languages, offering audio descriptions for visually impaired individuals, using sign language interpreters,

## *Language Context in the Future of Television and Video Industry: Exploring Trends… DOI: http://dx.doi.org/10.5772/intechopen.113309*

and providing translated materials or multilingual options. The goal is to create an inclusive environment where people of all linguistic abilities can fully participate, understand, and benefit from various forms of communication, including television and video content. AI-powered language-learning solutions can optimize it. This fosters inclusivity and expands the reach of video and television programming to diverse language communities.

#### **6.6 Enhanced language-related content creation**

Enhanced language-related content creation specifies the process of developing and producing content that specifically focuses on language-related aspects. This includes creating content that incorporates language-learning elements, cultural insights, and linguistic diversity. AI technology can assist content creators in developing language-related content for television and video platforms. AI-driven language analysis can provide insights into language trends, audience preferences, and language-learning needs, helping content creators make informed decisions about the creation of language-focused programming. This can also include language lessons, vocabulary explanations, cultural immersion experiences, or interactive activities that promote language learning and engagement.

The integration of AI technology and language learning in the video and television industry offers opportunities to create more engaging, interactive, and inclusive language-learning experiences. It allows the industry to cater to language learners' needs, facilitate language acquisition, and expand the reach of educational content to a wider audience. One significant advantage of integrating AI technology into language learning is the ability to cater to learners' individual needs. AI-powered platforms can analyze learners' proficiency levels, learning styles, and progress and provide personalized recommendations and content tailored to their specific needs. This personalized approach enriches the effectiveness and efficiency of language learning, allowing learners to focus on areas where they need improvement and progress at their own pace.
