**6. Conclusions**

In conclusion, the findings of this study suggest that YouTube has the potential to significantly contribute to the growth of the film industry in Botswana. Using YouTube as a platform for film distribution and monetization, Botswana filmmakers can overcome the limitations of traditional distribution channels and expand their market reach as a key advantage of utilizing YouTube. With YouTube's global platform, filmmakers from Botswana can reach audiences around the world, breaking free from the limitations of their local market. Uploading films on YouTube can help filmmakers attract viewers from different countries and cultures, increasing their exposure and potential for international recognition. The global market potential, cost-effectiveness, audience insights, and monetization opportunities offered by YouTube make it a valuable tool for filmmakers to generate income from their craft. With proper engagement and policy formulation between YouTube as a platform, and the Botswana film industry, YouTube could possibly benefit Botswana filmmakers with its special features such as channel memberships, Super Chat, merchandise shelf, etc., that aid content creators to earn money through their content.

Although this study addressed its key objectives, there are several limitations, including the small sample size of participants, which may not fully represent the diverse perspectives and experiences of all Botswana filmmakers. Additionally, some of the participants of the study have not yet fully utilized YouTube for monetization, which may limit the depth of insights into the challenges and opportunities of YouTube monetization in Botswana. For future research, it would be beneficial to conduct larger-scale longitudinal studies that include a more diverse range of participants, monitored over time to establish their successes and challenges. Future studies could further explore the potential impact of policy changes and collaborations between regulatory authorities and YouTube on monetization opportunities for filmmakers in developing countries.

*Unlocking Monetization Potential in the Age of YouTube Algorithmic Bias: An Analysis… DOI: http://dx.doi.org/10.5772/intechopen.113306*
