*Language Context in the Future of Television and Video Industry: Exploring Trends… DOI: http://dx.doi.org/10.5772/intechopen.113309*

ideologies [28]. Consequently, it is crucial to approach language with a critical mindset and remain vigilant for any biases embedded within its usage. Language both mirrors the realities of the world it operates in and actively contributes to upholding or reshaping that world. Modifying our language to incorporate more inclusive terminology provides us with an opportunity to develop and evolve as communicators who genuinely value and consider the individuals we interact with [29]. From this phenomenon, modern technology is currently striving to optimize language inclusivity, particularly in content usage.

The increased use of language-inclusive television and video content recognizes the importance of catering to diverse audience needs, including variations in dialects, accents, and cultural backgrounds. By creating content that is more language-inclusive, the television and video industry can better commit with audiences and foster a sense of representation and inclusivity. It seeks to ensure that viewers from different linguistic communities and language proficiency levels can access, understand, and relate to the content. It also takes into account cultural nuances, customs, and references. So, it avoids relying solely on a single cultural perspective and incorporates diverse cultural elements, stories, and themes. Some of the method provide audio description services for visually impaired viewers, sign language interpretation for certain programming, and user-friendly interfaces to accommodate individuals with different accessibility needs. Here's how it can be elaborated:

#### **5.1 Dialect and accent representation**

Television and video content can incorporate a variety of dialects and accents to reflect the linguistic diversity within a particular language. By featuring characters or presenters with different dialects or accents, content creators can authentically represent various regional or cultural identities. This helps viewers feel represented and acknowledges the linguistic diversity within a language. It can also contribute to a richer storytelling experience and add authenticity to characters. Furthermore, this allows users to promote language learning and appreciate different speech patterns. As a result, it is expected to break down stereotypes and misconceptions associated with particular dialects.

#### **5.2 Cultural references and context**

Language-inclusive content goes beyond linguistic variations and encompasses cultural references and context. It acknowledges that languages are deeply intertwined with cultural nuances, customs, and traditions. Television shows and videos can incorporate cultural references, celebrations, and specific cultural practices. By incorporating cultural elements, such as traditional clothing, music, festivals, or rituals, television shows and videos can create a sense of familiarity, ultimately leading to a more harmonious content. Therefore, this also has the potential to foster a sense of belonging and representation for viewers from various cultural backgrounds.

## **5.3 Subtitling and captioning options**

Providing subtitles and captions in different languages or dialects enables viewers who are not proficient in the spoken language to fully understand the content. This feature is particularly valuable for international films, series, documentaries, or TV

shows where the use of different languages is integral to the narrative. Subtitles are the transcription or translation of movie or television dialog presented simultaneously at the bottom of the screen. By offering subtitles in multiple languages, content creators ensure accessibility and inclusivity for a worldwide audience. On the other hand, captions provide text descriptions of all the audio elements in a video, including dialog, sound effects, and music, which is particularly helpful for viewers with hearing impairments.

### **5.4 Representation of underrepresented languages**

Representation of underrepresented languages refers to the inclusion and portrayal of languages that are not widely spoken or have limited visibility in mainstream media. It involves showcasing the linguistic diversity and cultural richness of communities that speak these underrepresented languages. In the context of television and video content, representation of underrepresented languages can optimize featuring characters, dialog, or subtitles in these languages, thus giving visibility and recognition to these linguistic communities. This representation promotes inclusivity and supports individuals who speak underrepresented languages to see themselves and their cultures reflected in the media they consume.

## **5.5 Language learning and educational content**

Television and video content can incorporate language-learning elements by providing language lessons, vocabulary explanations, or cultural insights within the programming. This appeals to viewers who are interested in language learning or exploring different languages and encourages language education and appreciation. Language lessons can be integrated into the storyline, where characters engage in conversations or interactions that showcase language usage and learning [30]. Vocabulary explanations can be provided through on-screen graphics or pop-up captions, helping viewers expand their language skills. Additionally, cultural insights can be shared to provide context and deepen understanding of the language and its associated customs and traditions.

#### **5.6 Audience participation and engagement**

Language-inclusive content can actively involve the audience by encouraging participation and engagement through user-generated content or interactive features. It includes inviting viewers to contribute their own dialects, accents, or cultural stories, fostering a sense of belonging and shared experiences among diverse audiences. This can be achieved through different means, such as interactive features, social media platforms, live events, contests, surveys, and more. One example of audience participation is interactive television shows or game shows where viewers can vote, answer questions, or make decisions that influence the outcome of the program. Besides that, television networks and content creators often encourage viewers to use hashtags or participate in discussions online, creating a community around the content.

By adopting language-inclusive television and video content, the industry can create a more inclusive and representative media landscape. It acknowledges the diversity of languages, dialects, accents, and cultural backgrounds and ensures that viewers from different linguistic communities feel seen, heard, and included. Ultimately,

*Language Context in the Future of Television and Video Industry: Exploring Trends… DOI: http://dx.doi.org/10.5772/intechopen.113309*

language-inclusive content fosters a stronger connection between the audience and the content, leading to increased engagement and viewer satisfaction.
