**2. Multilingual content**

Multilingualism refers to the ability or practice of using and understanding multiple languages [9]. It encompasses individuals who can speak, read, write, or comprehend more than one language. Multilingualism can exist at various levels, ranging from basic proficiency in multiple languages to native-like fluency. It can be acquired through various means, such as growing up in a multilingual content, multilingual environment, formal language education, immersion programs, or self-study. Multilingualism is a common phenomenon in many parts of the world, especially in

**Figure 2.** *Language, TV, and video.*

*Language Context in the Future of Television and Video Industry: Exploring Trends… DOI: http://dx.doi.org/10.5772/intechopen.113309*

regions with diverse linguistic communities or where multiple languages are officially recognized [10]. It offers numerous benefits, including enhanced communication abilities, improved cognitive skills, increased cultural understanding, and expanded opportunities in education, employment, and social interactions.

In the context of the television and video industry, multilingualism plays a crucial role in catering content to the diverse linguistic needs and preferences of the audience. The increased use of multilingualism in television and video content reflects a growing recognition of the assorted global audience and the need to cater to their language preferences. By incorporating multiple languages into their content, producers and broadcasters can effectively absorb a broad spectrum of viewers and create a more inclusive viewing experience. Here are a few ways in which the industry is encouraging multilingual contents:

#### **2.1 Subtitles and closed captioning**

Subtitles and closed captioning are textual representations of the dialog or spoken words in a video or television program [11]. They provide a written transcription of the audio content, allowing viewers to read and understand the dialog even if they cannot hear or understand the original language. Subtitles are typically used to translate the dialog from one language to another, allowing viewers who do not speak the language of the video to follow along and comprehend the content. They are commonly used for foreign films, documentaries, and television shows that are distributed internationally. On the other hand, closed captioning provides a text-based representation of not only the dialog but also any relevant audio information such as sound effects or music cues. Closed captions are primarily designed for viewers with hearing impairments, as they provide a way for them to access and understand the audio content. Both subtitles and closed captioning enrich accessibility and inclusivity in the television and video industry. They guarantee that a broader range of audiences, irrespective of their language skills or auditory capacities, can completely participate in and derive joy from the content.

#### **2.2 Dubbing**

Dubbing refers to the process of replacing the original language dialog in a video or film with a translated version in another language. It involves recording the dialog in the target language by voice actors who match the lip movements and overall timing of the original actors on screen [12]. The new dialog is then mixed with the original video, creating a synchronized version in the target language. Dubbing is commonly used to make content accessible and understandable to viewers who do not speak the original language. It allows audiences to watch foreign films, television shows, or other video content in their native language, without relying on subtitles or understanding the original language spoken by the actors. It is especially prevalent in animated films and series, as well as in international content that aims to reach a broader audience across different language markets. It also requires skilled voice actors who can accurately convey the emotions, nuances, and delivery of the original performances while ensuring a seamless integration with the visual elements of the video. Overall, dubbing plays an essential role in making content more approachable and culturally relevant for viewers who prefer to watch and listen in their own language.

## **2.3 Language options and audio tracks**

Language options and audio tracks refer to the features available in video platforms and streaming services that allow viewers to choose different languages for the audio content of a video. It provides viewers with the flexibility to watch and listen to content in their preferred language. With language options, viewers can select from a range of available languages for the audio soundtrack of a video. This feature is particularly useful for international movies, TV series, drama, talk show, or other content that is available in multiple languages. By selecting their preferred language, viewers can enjoy the content in a language they recognize or feel more comfortable with. On the flip side, audio tracks are specific audio recordings available in different languages for a video. Each audio track represents a different language version of the original audio. Viewers can switch between these tracks to listen to the dialog and other audio elements in the language of their choice. Language options and audio tracks improve the availability and diversity of video content by catering to a wide range of viewers with varying linguistic backgrounds. They provide viewers with the freedom to enjoy content in their native language, making the watching experience more immersive and reachable.

#### **2.4 Multilingual programming**

Television networks and online platforms are increasingly producing multilingual programming that caters to diverse language audiences. Multilingual programming refers to television or video content that incorporates multiple languages in its production, presentation, or dialog. It involves the use of different languages to cater to a diverse audience and provide a more multifaceted viewing witness. Multilingual programming can also encompass various genres, such as talk shows, variety shows, and news programs, among others. This approach allows broadcasters and content creators to reach viewers from heterogeneous language origins and cultures, fostering cultural exchange and interpretation. It may involve incorporating subtitles, dubbing, or using multiple language options and audio tracks to accommodate viewers who prefer multiple languages.

#### **2.5 Language-specific channels and networks**

Language-specific channels and networks refer to television channels or networks that are dedicated to broadcasting content in a particular language. These channels focus on catering to the specific linguistic needs and preferences of viewers who prefer content in that language. They provide an extensive variety of programming, including TV shows, game shows, sports, children's programs, and other forms of entertainment, all in the targeted language. These channels aim to create a sense of community and cultural connection for viewers who share a common language and enable them to access content that is relevant and meaningful to them.

By integrating multilingualism into the content, the television and video industry can break down language barriers and connect with audiences on a global scale. It not only expands the reach of content but also promotes cultural diversity. It allows for more authentic and relatable storytelling, as content creators can cater to the unique linguistic and cultural preferences of their viewers. Furthermore, this approach opens up new opportunities for collaboration, partnerships, and content distribution in international markets.

*Language Context in the Future of Television and Video Industry: Exploring Trends… DOI: http://dx.doi.org/10.5772/intechopen.113309*
