**11. Discussion of findings**

The findings revealed that the respondents are highly aware of the existence of traditional television and OTT platforms, 48% of the respondents affirmed they are aware of this. This finding confirms that of Ajay [18] who revealed that OTT platforms are heavily used by youths in India and Netflix serves as the most popular streaming platform.

It was discovered that the undergraduates in the select universities in Edo State, Nigeria preferred OTT platforms more than traditional television for watching movies. This is because the majority (63%) of the respondents answered in this direction. This finding gives support to a study conducted by Nandani [19] titled "The Emergence of OTT Platforms during the Pandemic and Its Future Scope". The study explained that OTT platforms have grown in popularity more than even television over the years. It also observed that before the pandemic, OTT platforms had been observing an upward curve in their popularity and usage but the pandemic brought an exponential increase in the popularity of Over-the-top platforms due to the change in the consumption patterns used by people for entertainment via various media platforms. The findings also support Nai-se's [20] study on "Gratification Obtained from Television Shows on Internet TV and Conventional TV", the study showed that Internet TV (such as OTT Platforms) is the leading gratification for watching shows as the respondents indicated that they receive more enjoyment from the internet TV

The data in **Table 3** revealed that motivating factors behind undergraduates' preference between traditional television and OTT platforms for watching movies is due to the fact that OTT platforms enable them to access varieties of movies and it is less costly. This discovery is supported by a report by VdoCipher [21] report. It notes that the OTTP platform in recent years has empowered customers by providing them with a variety of choices for their entertainment needs. Users are no longer tied down to traditional mediums such as satellite cable (https://www.vdocipher.com).

It was discovered that most (46%) of undergraduates in select Universities in Edo in their preferred choice between traditional television and OTT platforms spent less than 2 hours watching movies. The implication of the findings shows that many of the respondents spend less than 2 hours per day watching movies on OTT platforms. However, a study by Nandani [19], "The Emergence of OTT Platforms during the Pandemic and Its Future Scope", argues that OTT platforms have grown in popularity as large numbers of users spend 2 to 4 hours consuming its content. Thus, this present study stresses that, though OTT platforms have grown in popularity, undergraduates spend less than 2 hours per day consuming its content.
