**9. Methodology**

For the purpose of this research work, the selected institutions for the study were; the University of Benin and Benson Idahosa University, all in Edo State, Nigeria. The current

### *A Comparative Analysis of Undergraduates' Preference between Traditional Television and OTT… DOI: http://dx.doi.org/10.5772/intechopen.113308*

population of undergraduate students in the University of Benin in the 2022/2023 academic session is 77,000 according to registry units of the school. While Benson Idahosa University's population in the 2022/2023 academic session is 3407 according to the Admission Office of the school. Therefore, the total number of undergraduates making up the population of the study was 80,407(authours compilation, 2023). The researchers chose the two universities in other to generate diverse ideas from government-owned universities and privately owned universities. To determine the sample size for the study, the researcher made use of Wimmer and Dominick's online calculator with an error margin of 5% at a confidence level of 95%. Thus, the sample size of the study was 382 and it was shared among the universities. The University of Benin had 200 copies of the questionnaires owing to their large population while Benson Idahosa University had 182.

The researchers adopted the multi-stage sampling technique. In the first stage, the researcher adopted the purposive sampling technique. The study was restricted to two universities in Edo State; one federal university and one private university. The researchers purposively chose the University of Benin and Benson Idahosa University to represent the population as a federal and private institution respectively. The reasons for the researchers' choice of institutions are; Firstly, both are highly recognised and reputable universities in Nigeria. Secondly, funding and time were not sufficient for the researcher to expand the study to other universities in Edo State. Lastly, the researcher chose them due to convenience and access.

In the second stage, the researcher adopted the stratified random sampling technique. Using the stratified technique, the University of Benin has eleven faculties and three colleges, namely; the Faculty of Arts, Faculty of Agriculture, Faculty of Engineering, Faculty of Environmental Sciences, Faculty of Education, Faculty of Management Sciences, Faculty of Life Sciences, Faculty of Law, Faculty of Pharmacy, Faculty of Physical Sciences, Faculty of Social Sciences, College of Medical Sciences, School of Basic Medical Science, School of Dentistry and School of Medicine.

In Benson Idahosa University, using the stratified random sampling technique, Benson Idahosa University has six faculties namely; the Faculty of Arts and Education (FAE), Faculty of Agriculture & Agricultural Technology (FAAT), Faculty of Basic & Applied Sciences (FBAS), Faculty of Engineering, Faculty of Social and Management Sciences, Faculty of Law, The researcher randomly selected two Faculties; Faculty of Art and Education and the Faculty of Social Sciences and Management Sciences.

In the third stage, the researcher adopted the simple random sampling technique. In the University of Benin, out of the two faculties selected (Faculty of Arts and Faculty of Social Sciences). One department was randomly selected from each of them. That is Mass Communication Department and Public Administration Department respectively.

In Benson Idahosa University, out of the two faculties selected (Faculty of Social and Management Sciences and Faculty of Arts and Education (FAE). One department was randomly selected from each of them. That is Mass Communication and English Studies Department, respectively.

In the fourth stage, the convenience/available sampling technique was used to distribute copies of the questionnaire to available and accessible students on the campus.
