**2.2 New formats and transmedia projects for the youth**

In 1990 EITB started the first public music radio station for young audiences in the Basque language, with regional coverage in the Basque Country. In the last three decades Gaztea (Young) has evolved into a multiplatform and multiscreen brand in constant expansion, with new formats and transmedia projects in its web (https:// eitb.eus/eu/gaztea/) and in social media (Facebook, Twitter, YouTube, Instagram, and TikTok). As a brand for Basque youth, Gaztea has incorporated webseries of its own production about different topics since 2018. One of the latest webseries, Daniel|A, was developed in 2021 as a transmedia project on the issue of gender identity through the story of a college Basque girl. Daniel|A was broadcast simultaneously in the web eitb.eus and in Gaztea's YouTube channel, and the story also expanded as a podcast in EITB's podcasting platform. The last scenes were recorded in a real concert with one of the actresses, who is a singer, and the audience was chosen in an Instagram contest. A new webseries, Beita (Bait), about a sexual assault within a group of friends, was released in Gaztea's YouTube channel in June of 2023 and it has its soundtrack in Spotify.

Along with the webseries, Gaztea has launched innovative formats in Basque language such as video podcasts with debates on current youth issues (Yoko Ona) and surf (Lay Day), as well as a *sociality* (a reality show with a social media format) featuring Basque college students doing the Erasmus European exchange program in different countries [37].

In addition, the flagship of EITB's youth fiction series Goazen (Let's go), featured as a movie in 2009, is on its 10th season in ETB1 in 2023. According to EITB, in 2022 the 9th season of this group of youngsters in a summer camp reached 32% of share in the age bracket of 4 to 12-year-olds. Goazen is another transmedia project that expands the story to its own mobile application (with more than 230,000 users in 2019, two years after its launch), magazines, promotion concerts and theater plays, audiobooks, magazines, songs in Spotify, and merchandising. Goazen has collaborated with the Basque regional government in campaigns to visibilize sexual diversity and against domestic violence [38, 39]. Another successful youth fiction series in ETB1 is Irabazi Arte (To victory), about a young women's soccer team. Its season premieres have appeared simultaneously in ETB1 and the web eitb.eus, and the series expands to podcasts with interviews of real soccer women players and songs in Spotify. Irabazi Arte also has related episodes with interactive comic contents in the Komiki App. Users scroll down text and audiovisual contents and can answer quizzes as they go through each episode. The latest project geared to youth is a musical webseries named Itsatsita (Stuck), released in September of 2023. Based on a successful theater play in Spain, this webseries includes 90-second episodes in Instagram and TikTok with humorous stories about the intimate encounters of a young couple. All the episodes will be compiled in a movie and incorporated in EITB's new OTT platform [40].
