**5. Conclusions**

Like any technology adopted in education, videos come with a host of pros and cons. Video by itself has become an interactive and integrated tool in online learning. In combined with other techniques, video has propelled the advancement of online learning, and flipped the traditional classroom. Assimilating videos in teaching and learning requires vision, financial, technology and policy support, creativity and dedication of the teacher, as well as collaboration from the learners. As we embrace the convenience and efficiency brought to us by videos in education, we must ponder its limitations and be aware of the pitfalls. After all, the values of videos do not necessarily transform automatically into learning effectiveness. When incorporating videos in online learning, it is essential to consider the critical elements of curriculum goals and content, pedagogy, assessment, and the characteristics of the learners. Moreover, learning how to use video optimally will continue to be an evolving process as more potentials of videos to be exploited. In many situations in online or blended learning, video making has become essential, yet the true value of a video is how it is utilized in a specific educational setting.

*The Future of Television and Video Industry*
