**Abstract**

Based on the triadic reciprocal determinism and the achievement goal theory, this study reconstructed two theories in the existing experimental curriculum—— "Practice knowledge experimental class" for broadcasting and hosting art majors in a college in Chongqing, China. The quasi-experimental method and purposive sampling were used in this study, and 14 undergraduates in the "Practice knowledge experimental class" were selected as subjects. During the first phase (from the first to the fourth week) of the course, a questionnaire was distributed to each student, and the time series analysis method was used to analyze the data with SPSS. During the second phase of the course, MAXQDA software was used to analyze the subject coding according to quantified outcomes. Quantitative and qualitative data were analyzed to explore the effect of the curriculum plan of the "Practice knowledge experimental class." The results showed that the curriculum can help students to improve their self-efficacy, interest, and value of learning, and had an impact on students' engagement and learning anxiety. At the same time, the study found that students' performance was related to the other factors emerging in the process of program implementation. The curriculum scheme of the "Practice knowledge experimental class" had succeeded where students' learning motivation and learning behaviors were aimed to stimulate through achievement goals.

**Keywords:** achievement goal theory, changing trend, curriculum plan, experimental class, triadic reciprocal determinism
