**1. Introduction**

The Broadcasting and Hosting Arts program is a unique arts program in China with a history of more than 50 years since its creation. Nearly 600 colleges and universities in China offer Broadcasting and Hosting Arts programs [1]. The particularity of the program lies in the fact that the talents it cultivates aim to become radio and television broadcasters and presenters. The professional competence of these individuals has changed with the development of radio and television [2].

The cultivation of media talents in colleges and universities is the main channel to provide excellent professionals for the media sector, and is an important driving force for the development of the sector [3]. However, with the advent of the convergence media era, the media environment has changed dramatically, and the demand for broadcasting professionals has become relatively saturated [3]. Feedback from the media sector shows that the current professional education of broadcasting and hosting in colleges and universities cannot fully accommodate the competency requirements for broadcasting and hosting positions in the context of current media changes [4]. Colleges and universities need to strengthen their innovation in teaching, broadcasting, and hosting art, provide more practice opportunities for students, and continuously improve their comprehensive capacities. There is an increasingly urgent need for the reform and construction of the curriculum of broadcasting and hosting in higher education institutions. This need comes not only from the media sector and media users but also from the universities themselves and the student group [5]. Based on the above realistic background of the major development and demands of the media sector, how to improve the training mode and curriculum design for students majoring in broadcasting and hosting art in colleges and universities, and how to make in-depth curriculum reform for this major were important motivations for this study.

In summary, this study conducted a theoretical reset of the existing experimental curriculum of broadcasting and hosting arts majors in a college in Chongqing according to the theory of Triadic Reciprocal Determinism. The main purpose was to stimulate students' learning motivation and improve their learning effectiveness through achievement goals. The study explored the developmental status and trends of students' self-efficacy, learning interest, learning anxiety, and Learner's Perceived Value, which are closely related to achievement goals, during and after the implementation of the experimental curriculum. The study also examined students' changes in other areas and the reasons for them with the help of a qualitative study, so as to verify the effectiveness of the program.
