**9. Conclusion and limitations**

Web3 adoption is expected to shape eCommerce business future and findings from this research shows a clear path and the application areas of Web3 concepts. While certain industries may have an inherent advantage due to the peer-to-peer nature of the business and have resulted in early adoption, the technological advancement through blockchains and smart contracts have resulted in entirely new business areas such as creator economy covering NFTs, DeFi using cryptocurrencies, new decentralized governance such as DAOs, and so on. It is important for eCommerce businesses and stakeholders to learn and apply these technologies in the backend as most successful businesses would evolve to adopt to Web3 from the current Web 2.0 technology stack. As the research finds, there are still evolving standards and similar adoption challenges in the industry which are actively been worked upon and researched. From large corporations to new startups will keep bringing changes in the overall outlook of Web3, but the benefits and overall defining features of Web3 such as decentralized control, public verifiable information, and ability to operate on transactions on the chains are going to stay and the benefits are going to improve (such as speed and cost of executing the transactions). It is hence imperative as a business leader and decision maker to understand these technological advancements and apply to their respective businesses.

Limited empirical research in Web3 is a major drawback while performing a detailed analysis on trends and opportunities Web3 bring in. This study used available academic research, industry reports, online published information from credible sources, and discussions with experts to derive the findings. Unavailability of multiple respondents to this study as expert respondents is another limitation of this study. Author acknowledges these limitations and there might be areas uncovered within each of the sections. However, the intention of this study is to provide business leaders and decision makers with an easy-to-use guide on Web3 technologies. The use-cases highlighted, and areas of research are all possible new research areas by its own which can be explored by other Web3 researchers.
