**Author details**

Silvana Dakduk1 , David Van der Woude2 \* and Camilo Alarcon Nieto1

1 Universidad de los Andes School of Management, Bogotá, Colombia

2 CESA School of Business, Bogotá, Colombia

\*Address all correspondence to: davidv@cesa.edu.co

© 2023 The Author(s). Licensee IntechOpen. This chapter is distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
