**Abstract**

This chapter delves into the dynamics of technological adoption in emerging economies, specifically focusing on Latin America and the Caribbean region. Understanding technical adoption patterns and drivers is crucial for researchers and practitioners promoting inclusive development. While previous studies have explored technological adoption in these regions, there is a need for a deeper examination of low-income consumers, who represent a significant segment of the population. Uncovering insights into their behavior and decision-making processes can illuminate the challenges and opportunities for bridging the digital divide. Drawing on a rich body of empirical evidence, this chapter investigates the factors influencing the adoption of technologies, such as mobile phones, internet access, and digital services, among low-income consumers in Latin America and the Caribbean. In addition, it explores the role of affordability, infrastructure, digital literacy, social networks, and cultural factors in shaping adoption patterns. The findings provide valuable insights for policymakers, businesses, and organizations seeking to enhance technological adoption and digital inclusion in emerging economies, ultimately fostering sustainable economic growth and social development.

**Keywords:** technological adoption, emerging economies, low-income consumers, the bottom of the pyramid, e-learning, telemedicine
