**1. Introduction**

In recent years, the rapid advancement of technology has emerged as a crucial factor in shaping the economies of various regions, particularly in emerging markets. This chapter delves into the realm of technological adoption in emerging economies, specifically focusing on Latin America and the Caribbean, shedding light on the

experiences of low-income consumers. While technology undeniably holds immense potential as a catalyst for poverty alleviation and overall development in these nations, it still needs concerted public and private efforts. Moreover, digital transformation should include the most marginalized sectors of society in digital transformation, particularly in the areas that bear the most significant vulnerabilities: education and healthcare, and access. Only by fostering collaboration and targeted initiatives can we ensure that technology becomes an empowering force, uplifting the lives of those who need it the most.

While technology can potentially drive economic and social development, the lack of resources and limited adoption among its intended beneficiaries can perpetuate underdevelopment and exacerbate these countries' crises. In the present era, where technological advancements are reshaping industries and cities worldwide, the absence of access to and utilization of technology further deepens the existing disparities. The divide between those who can harness the power of technology to enhance their lives and those who are left behind widens, intensifying the cycle of poverty and exclusion. This chapter delves into the intricate dynamics of technological adoption in emerging economies, shedding light on the challenges faced by low-income consumers in Latin America and the Caribbean. By understanding the complex interplay between technology, socio-economic factors, and adoption rates, we can unravel the complexities and pave the way for inclusive and sustainable technological development in these regions.
