**1. Introduction**

The creative economy development is now a major global trend. In essence, the worlds of sport and fashion constantly influence each other, with trends from one often migrating to the other, creating a dynamic and ever-evolving relationship. Sport and fashion have a long intertwined history. Brands often create exclusive clothing lines or accessories for major sporting events. Sports celebrities as fashion icons launch clothing lines or become the face of major fashion campaigns. Sportswear as a fashionable style is on the rise. The materials used in sportswear have influenced mainstream fashion due to their comfort and utility. Also, many sports brands collaborate with high-end designers or celebrities.

In an era of technological superiority, the issue of utilizing the industrial potential of the fashion industry to address the sports industry issues comes to the forefront.
