**10.4 Information systems**

Giving smallholders access to information and communications can assist them in making decisions and expanding into new or more advantageous markets. According to Parikh *et al*. [85], sound decision-making requires knowledge about the market. Adaptation of sustainable practices should be done at different stages.

Despite the fact that cotton contributes significantly to both national and rural economies, the extensive use of irrigation water, inorganic fertilizer, and pesticides has had a negative impact on the environment, public health, and financial return. Cotton with such significant external inputs and resource requirements is frequently referred to as conventional cotton. A similar innovation occurs in agriculture when a new crop, product, method, or approach to carrying out agricultural tasks is introduced. Innovations that improve sustainability from the perspectives of the economy, society, and environment are referred to as sustainable innovations.
