**Abstract**

Historically, the global textile industry has been characterized by resource-intensive processes, environmental degradation and a high dependence on synthetic dyes that contribute to pollution. In recent years, the quest for sustainability has led to the exploration of alternative methods and materials that minimize the industry's ecological footprint. Naturally colored cotton fibers, ranging from earthy browns and greens to subdued yellows and reds, are produced by cotton plants that have either been genetically altered or carefully bred. This unique characteristic eliminates the need for chemical dyeing processes, conserving water, energy and chemical usage throughout the textile production cycle. This chapter explores the creative strategy of naturally colored cotton, a potential solution that satisfies both the rising demand for sustainable textiles and environmental concerns. Additionally, discusses possible challenges and issues, such as the agronomic procedures needed to grow cotton with natural colors, the necessity of responsible biotechnology regulation and the integration of these novel fibers into current textile supply chains. It also provides insights into the crucial role that bioengineered fibers can play in defining a more environmentally harmonious and socially responsible future by providing a thorough overview of the advantages, difficulties and prospects of naturally colored cotton.

**Keywords:** colored cotton, bioengineered fibers, genetic engineering, sustainable fashion, textiles
