**3. The role of social behavior and change communication**

SBCC (Social and Behavior Change Communication) is a method of changing behavior and social practices in order to improve society's health, well-being, and progress. To achieve the desired change, SBCC integrates components of communication, behavior modification, and community participation [22].

The major purpose of SBCC is to positively influence and modify individual and group behavior. This is accomplished through the delivery of clear, relevant, and convincing messages, as well as the creation of an atmosphere conducive to behavior change. SBCC is a two-way process in which message recipients and message senders communicate continuously [23].

Social and Behavior Change Communication plays a critical role in dealing with stunting through lobbying, social mobilization, and education to achieve the behavior change required for preventing and overcoming stunting. The following is a detailed explanation of the SBCC's role in this context:

Advocacy: SBCC advocacy focuses on influencing policy, funding allocation, and support from key stakeholders. SBCC may express essential messages about stunting to policymakers, government agencies, and donor agencies through advocacy, with the goal of increasing awareness of the malnutrition problem, pushing necessary policy changes, and increasing financing for stunting treatment [24].

SBCC advocacy also includes working with civil society organizations, advocacy groups, and other stakeholders to raise awareness and demand for stunting. SBCC can use this strategy to promote policy changes, advocate for proper financial allocation, and create frameworks that support effective nutrition programs.


nutrition and stunting. SBCC can influence people's attitudes and ideas through correct information and an effective communication technique, allowing them to adopt healthier nutritional practices and prevent stunting.
