**Abstract**

Our modern world presents us with ever new challenges that lead to new solutions in all aspects of our lives. Innovation is also evident in our social arrangements, which, similar to the introduction of a new product to the market, entails strong marketing activities in order to be success. Social innovation combined with a social marketing school can bring about very effective social change. This study presents a social innovation that can serve as a pilot project in the field of health promotion. This pilot project is built on the model of holistic health consciousness and responsibility which is a special health promotion and primary prevention example. Within the program, health promotion centers will be established in four locations (Budapest, Miskolc, Szikszó, and Szeged), where natural ingredients and modern technological tools will provide personalized services for primary and secondary prevention and population health promotion.

**Keywords:** modern age, holistic, health consciousness, responsibility, primary prevention, health promotion, social innovation, social marketing
