*3.4.1 The central-east-European recreation society (Abbrievated: Garden) is the XXI*

It was founded in 2010 as a social challenge of the twentieth century.

The society, which also extends to neighboring countries, is aimed at professionals who research, teach, and work in the recreational and frontier field, students studying the profession, and anyone interested in healthy living and health promotion.

The aim of the NGO is to conduct scientific research that addresses the frontier areas of leisure (sports science, health science, nutrition science, sports psychology, education science, and economics – tourism). It integrates the latest professional knowledge into its educational and consulting services. Active participation in scientific conferences, elaboration and publication of professional materials focused on leisure-related health promotion, prevention of diseases education, and training. Organization and conduct free recreation-based health promotion programs that help individuals, families, and communities to improve their quality of life by regularly engaging in active recreation. Emphasizing the characteristic "recreation is ageless

*Modern Healthy Lifestyle Program or the Opportunity to Develop Modern Health Consciousness DOI: http://dx.doi.org/10.5772/intechopen.111931*

and boundless," which is used to emphasize collaboration, acceptance, and shared experiences between generations and nations.

Collaborating with the nonprofit and for-profit sectors, providing professional coordination as an umbrella organization to support quality services inside and outside the workplace.

#### *3.4.2 Recreation scientific magazine*

Reports quarterly on a high professional level about research results, trends, applied procedures, services, gastronomy, sports nutrition, and tourist attractions in the leisure sector and its peripheral areas (in Hungarian with English summary; and in English with a Hungarian summary) (recreationcentral.eu).

#### **3.5 Organizations responsible for education**

The University of Miskolc and the University of Szeged are the institutions where the strategic partners also act as senior lecturers, helping to shape and influence vocational training.

### **4. Discussion of results**

The 2022 streamlined version of the Holistic Health Consciousness and Responsibility model represents the complex system that provides the theoretical framework for effective health promotion. The Modern Healthy Lifestyle Program can provide an answer to increasing health consciousness in the modern age. It is a social innovation model that formulates and implements a developmental concept based on its own research findings, builds on this with educational implementation, and finally focuses on integrated communication for audiences.

The MHL Program is an activity that can be understood as affiliate marketing (www.modernhealthylifestyle.hu).

Affiliate marketing is an area of online marketing that is less known in Hungary. The point is that content producers mediate conversions for advertisers and receive a predetermined commission from the price of the purchase. A real win-win situation for both parties: the advertiser increases his revenue, and the content producer effectively sells his surfaces.

At the same time, it also means a network of prevention-focused health centers based on stress management, suitable for personal consultation.

By promoting healthy lifestyles and improving quality of life, preventive health centers help to address and counteract stress caused by individual lifestyles, while validating the results of health economics and health technology research/development on a global scale.

Using a holistic approach (physical–spiritual–mental–social), the parts of the program increase the number of healthy years of life and lead to a positive experience for the Hungarian and foreign clients who use and apply the project results, using the tools of the modern age. Taking into account the preventive focus and building on the personal responsibility of the individual, it appears as a novelty that by putting the human being and his environment (living space, workplace) in the center, innovative technologies of the health industry, air, sunlight, water, nutrition play a crucial role something about the effect of Schumann Resonance on health.

*Health Promotion – Principles and Approaches*
