**8. Conclusions**

Overall, this chapter provides a comprehensive overview of the evolving role of social media in health promotion. By understanding the potential benefits and limitations of social media in this context, we can develop effective strategies for using these platforms to promote health and prevent disease. Lessons learned from success stories of health promotion using social media include the importance of authentic and relatable content, utilising engaging visuals, leveraging user-generated content, fostering community and peer support, and utilising influencers or advocates to amplify the message. It is crucial to understand the target audience, tailor the content to the platform and user behaviour, and actively monitor and respond to user engagement to ensure the success of health promotion initiatives on social media.
