**3. Modern healthy lifestyle program as a method to increase modern health consciousness**

This rather complex model also shows that the basis of health consciousness is the responsible use of information and its functional integration into the daily routine. Putting the holistic model of health consciousness and responsibility into practice is the Modern Healthy Lifestyle Program, which is both social innovation and social marketing.

We see the improvement of people's health effectively implemented by creating a business community whose activities are to produce and provide products and services that support people's holistic health in a scientifically and professionally proven way, and we carry out their marketing communications. To this end, we see the implementation of the program in collaboration with companies that have many years of experience in the field of health, working with professional associations and civil organizations that are authoritative in scientific and professional guidelines and certifications. In addition to all this, all actors are capable of interdisciplinarity, that

*Modern Healthy Lifestyle Program or the Opportunity to Develop Modern Health Consciousness DOI: http://dx.doi.org/10.5772/intechopen.111931*

is, of working in partnership with other areas of science and other sectors under the auspices of social innovation.

The research and development pillar of the Modern Healthy Lifestyle Program cooperates with renowned representatives of many scientific fields and industries, for example, medicine, nutrition, sports science, health industry, environmental protection, energy industry, food industry, beauty industry. Each of these areas in itself is a key factor for the successful implementation of the program, but in its complexity leads to synergies. The education and implementation pillar of the program brings the results of the previous R&D pillar into people's everyday lives through various products and services. The communication pillar of the program draws attention to the results of the previous two pillars.

### **3.1 The main elements of the program**

	- Creating of a Health Care Development Innovation Fund to finance research, studies, and start-ups
	- Establishment of preventive holistic health centers in the cities of Miskolc, Szeged, Budapest – application of franchise business policy based on the synergy of bioresonance, natural healing factors and modern technology, and operation of lifestyle clubs.
	- Development of a diagnostic measuring station for an example project of health tourism in Szikszó.
	- Marketing, communication (podcast series on recreation and health promotion in cooperation with the Central and Eastern European Recreation Society)
	- Education, trainings: presenting of development results, monitoring social needs, providing social experiences, strengthening belonging, providing access to lectures and presentations online.
	- Conference presentations and scientific publications
