*2.3.4 Economic flows, profits and business value*

In the previous Graph it can also be seen that the potential for generating economic flows by a startup that promotes a venture based on a disruptive innovation needs to be greater, since it must repay the larger and prolonged investments that the development of this type of investment entails. Products and for what should be done the analysis of the potential acceptance that it may have in the market. In process innovation, investments are lower and therefore market demands and economic flows are proportionately lower.

The profits of the business follow a similar evolution to that of the economic flows, possibly there are profits before having positive flows, but they will follow a similar trend. The previous considerations that have their origin in the business life cycle, which will correspond to each type of innovation to be developed, influence the process of valuing the company and the parameters to be used to calculate the value of shareholders' equity.
