**6. Conclusion**

Personality can be predicted on the basis of behavioral characteristics or linkage and content-based data available. In this study we have attempted to explore distinct approaches to determine personality traits with respect to the text posted by the user or their activities on social networking sites. In behavior or say activity-based analysis, an individual is susceptible to display different behaviors at different time intervals i.e. a person can act differently in different situations which will ultimately lead to activation of a specific personality characteristic and will assert expression for it at that specific time. Features like groups joined, total number of friends were also utilized by researchers to accurately determine personality traits. Facebook due to myPersonality application was one of the most prominent platforms used. But in 2018 ban was announced for improper control of data and harvesting personal information of users. After this suspension, Twitter became the most utilized platform to gather data and determine personality traits commonly using Myers Briggs and Big Five approaches.
