Meet the Volume Editor

Şenay Sabah is an Associate Professor of Marketing at the Faculty of Political Sciences, Ankara University, Turkey, where she obtained an MBA and Ph.D. in Marketing. She teaches macro-marketing, principles of marketing, marketing management, and marketing research. Her research interests include consumer research and social marketing phenomena, with a focus on identity, fandom, memory and self-related consumer research, materialistic

consumption, consumption behaviour of football fans, narcissism-related consumption, and needs/desires and their relevance to consumption, disposal, and cognition. Dr. Sabah has several conference proceedings, book chapters, and papers to her credit.

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