**Abstract**

Innovative design has promoted the economic valorization of new ideas adopted by major companies and industrial groups. Nowadays, however, designers should instead participate in the development of a new conceptualization of modern society, based on user demands, environmental demands, and business transition for circular business models. Today's business models focus on sales, while cost reduction and the integration of more extended use or the reuse of products are not the drivers of the business. It is necessary to embrace a new mindset and generate value differently. The circular economy principles suggest the reevaluation of the current business models in order to transform circular strategies into competitive advantages, which determine the company's resilience and transform uncertainty into successful revenue models totally future-proof and innovative. In sum, circular systems design is assumed as a catalyst that promotes the transition from linear to circular business models, moving away from *take-make-dispose* and installing a more regenerative and circular economy.

**Keywords:** circular economy, business models, resilience, regenerative, outgrowth
