**5. Limitations and future research**

This study presents some limitations that can be seen as an opportunity for further research. First, the proposed research model in this paper may be considered in the future more qualitative and quantitative empirical investigations can be developed in the future to expand and validate our recommendations. As this will help to improve the understanding related to sustainable innovation, as it's an important component of the economy of all countries. Second, our paper does not specify the context if it is in large companies or SMEs because business intelligence and the technological reconfiguration of resources require a large investment, which it's limited in the SMEs context. Therefore, future research could examine and compare the research model by considering the firm as a control variable. Finally, researchers can also widen and strengthen this research area by recognizing businesses' strategy catalysts, assessing their platformbased innovation management levels, and analyzing the influence on their performance, such as revenues development and customer attrition. Second, Future research may list the appropriate capabilities (e.g., digital analysis, network orchestrating, value co-creation skills) required for businesses to operate platform-based PSI systems, improving our knowledge of platform-based servitization's operational characteristics.
