**10. Administrative and community interventions to increase PPIUCD acceptance**

To translate PPFP attitudes into specific messages that can be tested and refined before being scaled up into the target population, it would be useful for programs to deliberate on which myths and misconceptions are most associated with PPFP intentions in a given society and to develop culture appropriate IEC materials to persuade the target population to modify or reverse their current behavior in that respect. This can be done by popular role models and brand ambassadors with similar cultural experiences and values who would be instrumental in dispelling negative perceptions. Involvement of spouse and dominant family members in the decision-making dialog with health service providers and counselors will also contribute to reaching out to the eligible women to try PPIUCD as their long-term contraceptive option. Group counseling and peer discussions also increase confidence among users and would be users [29]. Joint decision-making by couples has also been shown to increase rates of acceptance of PPIUCD [29].

Community engagement and community-level reflection of prevailing societal practices and perceptions in order to root in PPFP into their regular reproductive lifestyle, and value system is also bound to give dividends. Facilitating young women's education and employment opportunities also empowers them to make such personalized choices, which first and foremost directly affect their health and well-being [29].
