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## IntechOpen Book Series Business, Management and Economics

### Volume 5

### Aims and Scope of the Series

This series will provide a comprehensive overview of recent research trends in business and management, economics, and marketing. Topics will include asset liability management, financial consequences of the financial crisis and covid-19, financial accounting, mergers and acquisitions, management accounting, SMEs, financial markets, corporate finance and governance, managerial technology and innovation, resource management and sustainable development, social entrepreneurship, corporate responsibility, ethics and accountability, microeconomics, labour economics, macroeconomics, public economics, financial economics, econometrics, direct marketing, creative marketing, internet marketing, market planning and forecasting, brand management, market segmentation and targeting and other topics under business and management. This book series will focus on various aspects of business and management whose in-depth understanding is critical for business and company management to function effectively during this uncertain time of financial crisis, Covid-19 pandemic, and military activity in Europe.

## Meet the Series Editor

Prof. Choudhry holds a BSc degree in Economics from the University of Iowa, as well as a Masters and Ph.D. in Applied Economics from Clemson University, USA. In January 2006, he became a Professor of Finance at the University of Southampton Business School. He was previously a Professor of Finance at the University of Bradford Management School. He has over 80 articles published in international finance and economics journals. His research

interests and specialties include financial econometrics, financial economics, international economics and finance, housing markets, financial markets, among others.

## Meet the Volume Editor

Dr. Joseph Crawford is an award-winning leadership and higher education scholar based at the University of Tasmania, Australia. He is passionate about leaders and how they shape the world around them. He has a Ph.D. in Leadership Psychometrics and works on applying leadership and organizational behavior theory to understanding how students and teachers interact and learn together. He is editor-in-chief of the *Journal of University Teaching* 

*and Learning Practice*. Dr. Crawford received the 2021 Vice Chancellor's Award for Innovation for his work in learning and teaching. He has also won national awards for his social entrepreneurship with the sustainable men's grooming products business Fifth Estate Co. and the carbon-negative gin distillery Negat-ve Distillery.

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