*1.2.4 Innovation-driven platform*

Innovation-driven platforms are designed to create new products and services through an underlying architecture on which different actors come together [12]. In the software industry, for example, Microsoft Windows is acting as an innovation platform on which third parties develop a variety of applications. However, Internet browsers are controlled by Google, which does not control the main PC operating system but gradually dominates. It is becoming increasingly important as an innovation platform for web-based applications. Web applications are increasingly important and pose a significant threat to the supremacy of computer operating system vendors. Innovation-driven digital startups are becoming more and more important in this Industry 4.0 era.

## *1.2.5 Hybrid platform*

When a trading platform and an innovation-driven platform are closely linked, it is called a hybrid platform. Groups Big techs such as Google, Amazon, Facebook, and Apple are all generating a large portion of their market value by operating hybrid platforms. These platforms act similarly to different actors exchanging certain units of value within the existing architecture. Buyers and sellers or social media users are the actors involved. Architecture can be developed across environments or markets, and the units of value created can be goods, services, money, or information.

### **1.3 New enterprise and enterprise group**

Entrepreneurs often have a safety net that helps them reduce the risk of setting up a new business, a startup, or self-employment to meet market demand and to

allow for a quick recovery if the company's previous business failed. One factor contributing to this confidence is the contracting economy, which involves the use of temporary and transitional positions outsourced on a case-by-case basis, rather than keeping a full staff. Enough. This mindset benefits employers because it reduces employee welfare costs, but it also reduces employee loyalty. The journey of starting a new business goes through many levels, from self-discovery, hands-on experience, and reaching certain milestones on the path to success as an entrepreneur. The term venture business means any new type of business, from any organization, project, or activity that offers great benefits and, at the same time, a high degree of risk when allowed to take place. Undertaking a risky business like never before. The entrepreneurial journey is the process of self-discovery so that everyone considers whether starting a business is right for him or not. Every startup journey is unique; No two individuals experience it the same way. Entrepreneurs will find opportunities and risks along with rewards and challenges throughout the startup process. Growing a business can be an exciting, dynamic, and rewarding experience, but it can also be hard work. Here is the seven-step startup journey for new entrepreneurs:


Corporate entrepreneurship is a term used to describe entrepreneurial behavior in active large enterprises. Other common forms include organizational entrepreneurship, corporate venturing, and spin-out. At a fundamental level, corporate entrepreneurship involves the creation, development, and implementation of new ideas and behaviors by a business [13]. This perspective focuses on innovation related to a new product or service, system, process, or business program. Businesses focus on enhancing their ability to absorb and act on their skills and creativity.

The starting point is to develop a deep understanding of the nature of corporate entrepreneurship and how it can be applied to existing corporates. When applied, it is necessary to create unique differences but must be suitable for existing corporate. Corporate leaders must build a dynamic working environment that encourages employees to recognize and act on the business potential they can realize. Strategy, structure, culture, and management system are the four main elements of the work environment (**Figure 1**).

In addition, an understanding of the ongoing obstacles to corporate entrepreneurship is required to achieve sustainable corporate performance. The corporate *Entrepreneurship and Factors Affecting Entrepreneurial Decisions DOI: http://dx.doi.org/10.5772/intechopen.110196*

#### **Figure 1.**

*An entrepreneurship process model.*

entrepreneurship model can be applied to solve business challenges in any organization. Entrepreneurs need to make good use of the concept of entrepreneurship intensity to discover and promote different forms of entrepreneurship and corporates.
