**7. Ultra-micro business strategy**

Households in developing economies are embedded in dynamic and complex contexts that are affected by pressures such as climate change, population growth, urbanization, and resource constraints [19]. In one challenging condition for rural businesses to grow in coastal areas, it becomes critical to find when it is time to stop, take a step back, and see the business properly, and it is important that operational reviews are present.

Mapping the complexity of the problems of coastal communities so that the root causes of the problems can be identified, what problems and what needs to be

<sup>5</sup> Thomas Norrby of Swedish Agricultural University, https://cordis.europa.eu/en Ref. [16].

#### *Ultra-Micro-Business Algorithm: Village Economic Metabolism in the Coastal Area DOI: http://dx.doi.org/10.5772/intechopen.110242*

resolved immediately, and how to overcome these problems, considering that coastal ecosystems are important areas that provide goods and other ecosystem services for local communities, as a source of livelihood.

Fisheries potentials that can be converted into sustainable and developing businesses are fish, crab and shrimp farming, and tourism and tourism areas, and the potential for marine biotechnology is large opportunities to develop industrial material sources of food raw materials, natural feed ingredients, and other sources of raw materials that have not been explored, such as the large amount of biodiversity; for example, there are 16 types of mangrove species (Rhizophora apiculata), which can be used as conservation land to absorb all the dirt that comes from human waste and ships sailing in the sea. The benefit of mangrove forests for life is that they will absorb all types of harmful metals and make water quality cleaner.

Another upstream problem that must be completed by the local government is the fish auction place. Fish Auction Place or namely Tempat Pelelangan Ikan (TPI) is a market where transactions for the sale of fish or seafood occur, whether by auction or not, which is usually located within the fish auction place Fish Auction sites or namely Tempat Pelelangan Ikan (TPI).

Integrated business opportunities (restaurants) support technology to maintain the quality of marine products to be processed into finished materials, not to mention the problem of clean water in some areas, and it is important to make improvements considering this is related to the quality of the products. Traditional food explores regional and international markets.

### **8. Conclusions**

Adopt and technology development is a key ingredient, collaboration between local governments and relevant ministries in intervening in appropriate and environmentally friendly technology knowledge. The pandemic COVID-19 is a tangible manifestation that the village is a friendly shelter for residents.

The establishment of an ultra-micro-business at the village level will increase regional domestic products, meet regional consumption, encourage exports, and reduce dependence on imports, and questions are then difficult to accept with common sense that with a large amount of biodiversity; for example, there are 16 types of mangrove species (R. apiculata) which is a strategy to ensure water quality is also a tourist attraction, and marine and fisheries sector with a diversity of resources as raw materials are processed into finished goods to ensure the lives of coastal communities (**Figure 6**).

The establishment of ultra-micro-businesses at the coastal village level in addition to increasing livelihoods will also increase food security, and the products and services produced will create demand and capital turnover in the regional market, and encourage the export of derivative products made from local raw materials with the concept of local creatives that will increase Gross Regional Domestic Product (PDRB) and ultimately reduce dependence on imports for everyday goods (consumables) and give birth to good staples in emerging markets.

Indonesia is a maritime country with an area around 270 million of which 45 percent live in rural and coastal areas, also has sea within its territory, namely Banda, Java, Arafuru and we have four main straits of the seven major straits namely the Lombok, Makassar, Sunda, Malacca, Lombok, Karimata Straits which are the social capital of coastal communities.

**Figure 6.** *Economic metabolism framework.*

The village must provide confidence and certainty for the younger generation (Youth entrepreneurship) to return to their villages, carry out business activities with the provision of academic abilities that will help the community with innovations that they can access, and ultimately become a momentum to become a market leader with automation in the manufacturing maritime sector to become a maritime axis country.

The environment and natural resources are managed economically, but still prioritizing "care for the environment," with modern science not only with modern technology, but a lot of local knowledge that is a reference for reborn.

In fact, the problems faced by archipelagic countries such as Indonesia, have thousands of islands with vast seascapes and inhabited by many coastal communities, it is important to be supported by the political economy to produce a policy with a very strong commitment and a conflict between policies and implementation, because no matter how good the development strategy is through the economic policies of one country, it will be useless if it is not supported by political policies that favor the people, in accordance with its philosophy that the state is formed for the welfare of its people.

It is hoped that this chapter will be continued with a study that encourages in the issues of political and economic policies that urban and rural communities can coexist by ensuring environmental and ecosystem sustainability and thriving in coastal areas.

*Ultra-Micro-Business Algorithm: Village Economic Metabolism in the Coastal Area DOI: http://dx.doi.org/10.5772/intechopen.110242*
