**4. Rural business resilience**

Following the coronavirus pandemic hitting globally, everyone hoped that 2022 will be lived more calmly. However, the Russian invasion of Ukraine in February certainly caused a wave of shock and distress around the world3 .

For the medium-term development plan of the Tangerang Regency Government as a reference for the implementation of development, there is an existing program called "Gerbang Mapan"'or the coastal community development movement to carry out the arrangement of coastal areas with infrastructure development such as sanitation but also an economic movement with a "Blue Economic" strategy, the goal is to have an impact on the community, in line with the Central Government's program that regions must optimize. Its potential is followed by mangrove conservation which is expected to improve water quality in addition to being a tourist destination area. The coastal community development model is being carried out by the Tangerang Regency government for projection 5 of 2019–2023 through an Integrated Coastal Management (ICM) approach within the framework of PEMSEA (Partnerships in Environmental Management for the Seas of East Asia) as a form of partnership in environmental management for East Asian seas. The ICM framework serves as a guideline for central and local governments in initiatives for sustainable development programs. Key areas covered in the governance component of the framework include Policy Strategies and Action Plans, Institutional Arrangements, Legislation, Information and Public Awareness, and Financing Mechanisms and Capacity Development.

Indonesia as a country through the representation of the Tangerang Regency, in the International Partnership forum that cares about environmental and marine management, carries out policies in the economic sector through the concept of "blue economy resilience." The concept of the marine economy (blue economy) is something that will encourage economic growth through the maintenance of marine ecosystems as a fundamental efforts as a source of survival for coastal communities, in a philosophical perspective, human beings created by God are subsidized in the form of sovereignty to prosper the environment. By the science and technology, humans are equipped with the knowledge to always check panels or every other part so that the balance is not polarized.

The following is statistical data that describes the marine and fisheries potential of Tangerang Regency based on its type in the period 2019–2021 (**Figures 3** and **4**).

<sup>3</sup> Jenn Stewart [11], Business Advisory Partner, Head of Rural and Dundee Office Head, https://johnstoncarmichael.com/insights/how-to-build-a-resilient-rural-business

Local Economic Development is the process by which local governments and community organizations are involved to encourage, stimulate, and maintain business activities to create jobs [12].

SMEs are the most important pillar in the Indonesian economy, which are strengthened by data from the Ministry of Cooperatives and SMEs, and the number of MSMEs currently reaches 64.2 million with a contribution to GDP of 61.07% or worth 8573.89 trillion rupiah, contributing to the Indonesian economy for the ability to absorb 97% of the total existing workforce and can collect up to 60.4% of the total investment, but this is inseparable from the challenges that exist. The issue of access to capital, sales, logistics, and human resources is an antecedent from time to time such as not being able to get out of dogma and must be defeated.
