**6.3 Demographic support**

Landowners traditionally think in terms of their own properties without considering landscapes or catchments. The formation and funding of Community Catchment Groups is proving effective in reducing this barrier as landowner collectives who identify with a geographical area, usually a local catchment, use the group funds to cooperate to plan activities, monitor water quality, and plant woody vegetation to reduce erosion and sediment transfer. "Many of us sheep and beef farmers hadn't really connected with our dairy neighbours because there was no reason to. We now know each other, and it feels like we have a rejuvenated community. The Catchment Group has helped us form relationships I know will last forever." Geordie Eade, Pourakino Catchment Conservation Trust.
