**3.2 Find the category of problems in different disciplines of PLM which can be solved by Omnichannel strategy**

The omnichannel strategy has many potentials which PLM can get the benefit of them to solve complications that happen among disciplines. For example, if a company has a problem selling products in a physical store, an Omnichannel strategy can help in terms of introducing other online channels. Or even it can reach new customers with the help of online services this can help increase sales and as a result, reduce costs for generating new channels [58, 59]. In the first place, the category of problems which Omnichannel strategy can find a solution for them should be prepared.
