**3.5 Sample loops of integrating Omnichannel strategy and PLM**

This study aims to increase profit, customer satisfaction, convenience, see the cause and effect of modifications on customers before applying them, make use of Omnichannel whole abilities in PLM disciplines, investigate which problems can be solved by Omnichannel strategy and what is the effect of it, solve PLM's problems in Omnichannel environment. Some of the elements which are affected by both PLM and Omnichannel are discussed below, and cause and effect loops are explained.

1.Sales: sales are one of the important factors due to having a direct effect on profit which is one of the important factors for enterprises. Omnichannel strategy is sales-oriented, and in PLM, sales are defined in the third stage of it. If sales increase under the condition of good quality, positive reviews from the customers will be increased and then these reviews act as a marketing agent and result in
