*The Requirements of Product Lifecycle Management (PLM) Frameworks for Integration… DOI: http://dx.doi.org/10.5772/intechopen.104417*

increasing the sales. In case of bad quality, two options can be considered: 1. refer to PLM and increase the quality by purchasing higher quality raw material, the problem here is, it takes time, and this delay causes lost sales then besides the lost sales, the budget is required for purchasing raw materials. 2. The suggestion can be as shown in **Figure 3** to use less budget in comparison with the first solution to increase perceptive quality instead of actual quality by using the potential of Omnichannel strategy through generating a positive trend (using an influencer in social media for advertising the product) about the product and create a positive mindset about the product which leads to increase sales but in the same time, the first solution should take into consideration because increasing perceptive quality is a fast solution which works for a short time but it helps to prevent lost sales and buy more time to deal with the quality. For applying this, the Omnichannel strategy should be embedded among PLM disciplines to be able to face problems on time and recommend a solution.

2.Price: the price is the most important decision factor for purchasing a product or using a service. It is set by the PLM side and has a great impact on customers which is related to the Omnichannel side. Price has a range, which is influenced by costs coming from the PLM side like quality, raw material; therefore, it cannot be placed under lower bound in Omnichannel side just for attracting more customers. If the price from Omnichannel side is decided to approach to lower bound, in PLM side some changes should take place like finding cheaper suppliers and cheaper suppliers decrease reputation then it results in decreasing the demand more.

In this case, the cost of production will be increased (because of lower demand) then the price will be set more than before and it results in decreasing demand again and therefore decreasing profit and the cost will be increased again, it will be a reinforcing loop as shown in **Figure 4**. For balancing, the cost of production should be decreased for example by selecting a cheaper supplier. For keeping the brand reputation, by using the potential of Omnichannel, through setting the mindset that the selected supplier has still quality (even though for example: if the supplier is recognized as a low-quality brand image).


with lower income, but for justification by using Omnichannel strategy, a wavebased on "this company is using refugees to engage them more in the society"in this case, if there would a problem in maintenance it can be neglected by the consumer because they know the story behind it. By using the Omnichannel strategy, the cost will be decreased then the profit will be increased, and it will be used to enhance the quality as shown in **Figure 6**. Without considering the Omnichannel loop, occurring complications from maintenance workers, lead to dissatisfaction, and it affects brand image then results in decreasing sales.

**Figure 5.** *A sample of the cause-and-effect loop of design from PLM and Omnichannel strategy point of view.*

*The Requirements of Product Lifecycle Management (PLM) Frameworks for Integration… DOI: http://dx.doi.org/10.5772/intechopen.104417*

**Figure 6.** *A sample of the cause-and-effect loop of quality in perspective of PLM and Omnichannel strategy.*
