**3.3 Create a bi-directional framework between Omnichannel strategy and PLM**

Currently, there is a trend in which with the help of data analytics, data from the Omnichannel side (channels) is transferred to PLM and creates value. Just in the onedirectional way. It means that data Analytics with analyzing data from the PLM side does not make a change on the Omnichannel side. If always one-side relations (from Omnichannel to PLM) are analyzed the result will be almost in a positive way but this is not lead to success every time, because the negative effects are neglected which can be realized through bi-directional relation it means that from omnichannel to PLM and also from PLM to Omnichannel side.
