**3. Perspectives of integrating product lifecycle management and Omnichannel strategy**

Omnichannel strategy is a new concept with a sales-oriented attitude by increasing sales channels, with increasing use of the internet and marketing strategies that affect customers mentally and emotionally by analyzing data attracting more attention.

Based on Literature, Omnichannel strategy is working especially on sales, which is one of the disciplines in PLM. From the other sideshow studies, outcomes of data analytics in Omnichannel strategy are usually promoted to be used in PLM, however, the mutual interactions and relations of these concepts together are not observed yet [40, 54–57].

PLM has a great effect on the product, from the other side Omnichannel strategy has also affected the product, but these two concepts are not completely connected. The reason why there should be a connection between PLM and channels of Omnichannel is the important data that is generated in those channels. Before IoT, there wasn't so much data to create added value. The data of the channel's side (Omnichannel's channel) is related to customers and competitors; therefore, it is

*The Requirements of Product Lifecycle Management (PLM) Frameworks for Integration… DOI: http://dx.doi.org/10.5772/intechopen.104417*

valuable. Another reason for this connection is that the Omnichannel strategy can solve problems in PLM disciplines.

For developing a framework for merging Omnichannel strategy and PLM literature, these points should be considered.

To deal with the topic we have started from four steps:

