**3.1 The mechanism for embedding Omnichannel strategy in the sales through PLM**

As mentioned before, Omnichannel strategy is working mainly on sales, and on the other hand, there are sales in one of the PLM disciplines; therefore, if Omnichannel strategy as an active agent be placed in the PLM sales department and be engaged from the first stage of producing a product it will come with improvements for example in terms of saving time, in this case in the first place, the way of selling, advertising, the place of selling (online, offline) and target group be considered from the beginning.
