**3.4 The way of solving problems in PLM with the help of Omnichannel strategy**

After finding a category of problems that can be solved by Omnichannel strategy, it is time to figure out for each category of problems, which potentials of Omnichannel strategy can be matched. Instead of solving problems inside PLM disciplines through traditional ways which take more time and cost more for business, Omnichannel can recommend solutions that are more cost and time saving and therefore prevent lost sales and delays which lead to dissatisfaction and negatively affects profitability.
