**Abstract**

The place of packaging system in advancing food preservation for promoting food products' market share was studied. It was observed that packaging system is a version of food preservation, used to prepare food products for transportation, distribution, storage, marketing, luring consumers and usage. It makes freshly/processed food products last beyond natural shelf-life while maintaining an acceptable quality, nutritional and sensory characteristics by shielding them from interacting with natural environmental atmosphere. Consumers' increasing demand for fresh-like/ mildly food with valuable quality, nutritional, safety and sensorial properties instigated emergence of novel packaging system having better preservative potentials that guarantee meeting their expectations. By advancing food preservation, packaging elongates products' marketability and enlivens organizational marketing strategies for increasing products' sales/their associated market shares. It achieves this through the functions it performs which include; containment, protection/preservation, communication, convenience, tamper indication, and traceability. It is recognized as a salesman, an advertising agent and a sales promoter; and a beacon of relaunching of products to revive/heighten consumers' interests in the products. It is part of marketing strategies, often used to add values to products and for brand promotion. Packaging system advances food preservation and creates opportunities for products' sales and the associated gain in market share.

**Keywords:** food packaging, advancing food preservation, food products, market share
