**Abstract**

Organic food production offers many advantages and is more environmentally friendly than conventional food. However, despite the certification guaranteeing organic management, soil and water preservation, and social well-being, it generally does not assess the type of packaging the food is sold in. The legislation of some countries, such as Brazil, does not require the use of biodegradable packaging. Thus, it is common to find organic food sold in plastic or styrofoam packaging, making it ecologically incorrect throughout its life cycle. This study demonstrates the importance of consumer awareness and how it can act in a global paradigm shift, demanding greater environmental responsibilities from those who produce the food. Also, the role of consumers, fulfilling their part as non-polluting agents, is essential for ecological well-being. A qualitative meta-analysis showed that, although green consumers are gradually increasing, they are still in the minority. For the time being, they are currently insufficient to generate significant changes in the production chain. Because of this, it is important that public, technological, and environmental institutions talk about these issues more and start calling for specific laws about the right way to use packaging, especially for certified organic foods.

**Keywords:** organic food, circular economy, packaging, sustainable packaging, waste; eco-friendly packaging, eco-friendly consumers; green polymers
