**1. Introduction**

The global trends highlight the continual accelerating pace of innovation entrances, growth of global competitiveness, and technologically oriented innovation. As a result of global change and progress in recent decades, the approach to packaging materials and packaging techniques also changed. According to Magnusson et al. [1], innovation strategies are crucial for corporate success and should be a top priority for packaging companies, and new methods for innovative packaging development are needed. Innovative packaging is the result of creative, unconventional thinking beyond the usual thinking framework.

The study deals with the perception of intelligent and active packaging by respondents in Slovakia. The aim of the study describes the customers' attitudes to the packaging functions and the innovation status within the individual age categories according to the KANO model and identifies an innovation green strategy for intelligent packaging in Slovakia based on the research findings.
