**4.5 Corporate Reputation (CR) workshop**

The implementation of the plans described by *Telefónica*'s CR requires sharing and implementation by all management areas in the various countries where the group operates. Therefore, the general manager has set up a series of workshops14 to facilitate the learning of methodologies to promote responsibility in the different areas. This is done through the analysis of "best practices," through the strategic analysis of future growth scenarios in terms of sustainability and development, but also thanks to other more creative techniques such as brainstorming where problems are analyzed to give shared answers that are accepted by the whole organization.
