**6.1 The business case for integrating the E, the S and the G in ESG**

The 6 strategies provided in Section 2 above provide some general perspective on turning short-term social opportunities into long-term strategic value creation. Each of these rules or perspectives can be incorporated into the aforementioned ESG framework for deriving value through environmental, social and governance dimensions. But frameworks and ideals may not be enough to convince your CFO and investors that investing in ESG will improve firm value. The story you tell and how you justify investing in ESG is critical. We have identified 6 drivers of economic value that may help corporate leaders make the business case for investing in environmental, social and governance initiatives.


in people and culture can also lower turnover, increase inclusion and increase productivity.


These 6 drivers of economic value are key to turning a short-term opportunity into a long-term movement. The examples in **Table 1** show how we can use these business case drivers to tell the economic story of the social events that dominated 2020 – and will continue to dominate economic growth throughout the 2020s.
