**4. Findings and discussion**

#### **4.1 GHRM awareness**

The purpose of this theme is to examine the awareness of HR managers and directors of GHRM. Data are collected to find out the extent to which managers are aware of this process and have enough information on the subject (**Figure 1**).

All managers in the surveyed companies (1, 2, 3, and 4) have never heard of GHRM. This result implies the lack of awareness and the non-familiarity of the process in the Moroccan context. This result is also illustrated in the word cloud where the most used expressions by our respondents were "no," "never heard," and "new."

*No, I have never heard of GHRM before your announcement. I have only heard of green finance and green management. Going further to GHRM is something new for me.*

*Although we are a bit developed compared to other companies, the concept of GHRM is completely new for us. It is not very common in our organization.*

The unawareness of GHRM may impedes the consideration of implementing it in the core practices of HRM and in the companies' environmental initiatives. Since the *Green Human Resource Management: An Exploratory Study from Moroccan ISO 14001… DOI: http://dx.doi.org/10.5772/intechopen.105565*

**Figure 1.** *World Cloud.*

respondents don't have enough information to determine how important GHRM may be, HRM and HRD may not consider the possibility of taking such insecure step.
