**7. Study limitation**

Empirically [82, 83], it was demonstrated that qualitative research helps entrepreneurs and small businesses understand what drives human behavior. It is also used to see how employees feel about workflows and tasks. However, qualitative research has many limitations that include possible small sample sizes [84], potential bias in answers [85], self-selection bias [86], and potentially poor questions from researchers [87]. It also can be artificial or unusual because in terms of it is not typical to observe participants in focus groups, ask them questions at work, or invite them to partake in this type of research method [88]. The significant limitations of this chapter's contribution are associated with the study's theoretical nature and the qualitative inquiry due to the unique case study analyzed [89].
