**Abstract**

The coronavirus disease caused by the SARS-CoV-2 virus (COVID-19) pandemic has changed not only global epidemiological and economic developments but also the lives of every individual, with particular severity for patients. The number of acute illness cases grew rapidly, significantly increasing the workload of hospitals, and simultaneously, new chronic diseases emerged, such as persistent post-COVID-19 syndrome (PPCS), with unclear etiology, symptoms, and complexity—similar to myalgic encephalomyelitis/chronic fatigue syndrome (ME/CFS). Accordingly, the burden of chronic diseases poses new long-term challenges for primary healthcare and requires new approaches to patient care. This chapter provides insight into the integrative approach to healthcare and focuses on potentially new solutions by implementing an integrative attitude to the treatment of post-COVID-19 and ME/CFS patients in primary healthcare. Integrative health coaching contributes the holistic approach to patients' overall health and resilience through cognitive practice and patient active engagement. The findings of this chapter can enrich the personcentered approach and healthcare system strengthening through holistic measures and systems thinking.

**Keywords:** persistent post-COVID-19 syndrome (PPCS), myalgic encephalomyelitis/ chronic fatigue syndrome (ME/CFS), integrative approach, coaching, patient-reported outcomes (PROs)
