**1. Introduction**

Businesses have been making changes, transforming the way they work for several decades. Globalization set in bringing changes in the way businesses work. The labor, capital and goods started moving around the globe with much ease, along-with the work itself. The service industry came to fore. The pace of change has only been accelerating, much more so in the past decade. At the nucleus of these changes have been the technological progress. The internet, proliferation of mobile, cloud, social networks all had a huge impact on the relation of customers with businesses. New media became available for interaction. Wynn and Jones [1] elaborated the IT strategy in the digital world in a hotel industry. The researchers here focus on changed customer requirements and resulting functionality that needs to be incorporated. Mankins et al. [2] advocates that emerging from pandemic in the digital world the companies should

get their employees to work with technologies in a coordinated way. The Covid-19 pandemic forced businesses and customers to adopt new ways of technology advances and internalization. The technology's position in business and society became more visible. In the earlier years the technology was always being treated as a supporting function. Today almost no business or society can avoid use of technological implants, they have taken the center stage. Gerard et al. [3] have discussed the changes in technology and innovation on account of pandemic and how it has changed the society and businesses.

Technology strategy has been a topic of discussion in the practice. Many researchers and practitioners have written about 'alignment with business' and 'adoption of technology'. While these concepts were right at the time of writing, over past few years there are considerable changes in the business practices. Past 2 years of pandemic demonstrated accelerated use of technology. Pereira et al. [4] study documents the business transformation brought by the internalization of digital technologies before and during pandemic. From that perspective businesses do not discuss alignment or adoption, accepting that the technology has been integral to running of businesses. Technology strategy is not considered as a support structure, instead it is now embedded in the business strategy. For instance, in the world of Finance and Logistics it has taken center stage occupying seats at the strategy councils of corporates. I will discuss here factors that influence Technology strategy. I have divided the discussion in three major parts viz. Technology Strategy of National companies, Technology Strategy of Multinational Companies and Strategy Formulation Process.
