*Research on the Design of Interactive Games of Intangible Cultural Heritage Based on HTML5 DOI: http://dx.doi.org/10.5772/intechopen.106611*

programs can be connected to broaden product sales channels, and promote regional economic development to a certain extent.

At present, trendy cards and trendy toys are deeply loved by young people. Crossborder cooperation and joint branding between intangible cultural heritage culture and such fields is an effective means to quickly promote ancient culture among young groups, and the form of HTML5 is also very consistent with the "trendy" concept of these brands. It can be used as a means of publicity to promote goods and make the consumption behavior of the audience accompanied by cultural communication.
