**Abstract**

In the context of digitalization, it is particularly effective to export and disseminate cultural content in the way of game interaction. In particular, the emergence of HTML5 new communication carrier is favored by the digital display and dissemination of intangible cultural heritage in a more lightweight way and accepted easily by users. It can not only show difficult and old content, but also add interest and audiovisual interaction through small games. This chapter discusses this topic. Firstly, this chapter analyzes the interactive characteristics of the current functional intangible cultural heritage games applet based on HTML5,and summarizes its technical characteristics. Secondly, it makes a case analysis about the interactive framework of intangible cultural heritage games based on HTML5. Finally, it refines and summarizes the main art design process of HTML5. The chapter is committed to giving full play to the advantages of HTML5-based large user base, convenient communication, and open operation mode, so as to meet the users' experience of intangible cultural heritage and game interactive experience, so as to promote the inheritance of intangible cultural heritage.

**Keywords:** HTML5, interactive design, Chinese intangible cultural heritage, applet, art design
