*Research on the Design of Interactive Games of Intangible Cultural Heritage Based on HTML5 DOI: http://dx.doi.org/10.5772/intechopen.106611*

context of mobile Internet, the demand of network audience shifts from active acceptance to participation, from desire to become the disseminator of information to the disseminator of information and from superficial participation to deep participation. Their demand for participation is the driving force for the development of communication technology [1].

In the context of digital media, intangible cultural heritage can be spread in more interesting and diverse forms, especially by using HTML5 technology. Various forms such as animation, interaction, and games can be interspersed in the page, attracting young people to learn about intangible cultural heritage. The increased interactivity reduces the distance between culture and people, which allows users to experience intangible cultural heritage from inside to outside in the new media era from a new perspective, feels the spiritual power contained in intangible cultural heritage, and has a sense of identity with the value behind intangible culture, thereby making intangible cultural heritage more accessible to the younger generation. At the same time, with the help of HTML5 pages of WeChat, microblog, and other terminals, cultural heritage can be rapidly loaded and disseminated online, and its communication scope and channel be effectively improved. The interactivity of HTML5 technology not only makes two-way communication between input and output possible, but also achieves the twice in communication effect with half the effort.
