**5. Follow-up work**

In terms of publicity channels, WeChat official account and short video can be combined online to improve the initiative and convenience of users' browsing. In addition, the jump feature of HTML5 allows users to not only browse the intangible cultural information of the current HTML5 page, but also jump to other pages according to the prompts, so as to learn more relevant information [9]. Therefore, online and offline links can also be adopted to cooperate with local museums to develop relevant cultural and creative products and build local cultural brands. And small e-commerce
