**3.3 HTML5 interactive games: Qwaken the "sense of ceremony" of the spring festival**

Leading game companies, represented by Tencent, Netease, and Panax notoginseng mutual entertainment, start from small games and display Chinese traditional culture by combining games and culture. With custom display as the theme, Wake up the "sense of ceremony" HTML5 produced by Sanqi mutual entertainment company adds interactive links to allow players to complete multiple spring festival customs through their own actions (**Figure 3**). Take pasting Spring Festival couplets as an example, players need to select words and fill in the blanks to pull the correct words into the couplet. When these blanks are all filled, the blessing words of the gate will be reversed, and the gate will be opened, which implies "happiness."

The scene connection is embedded with intangible cultural heritage elements to make the interface transformation more smooth and ingenious such as setting off firecrackers and lion dance. The lion will appear after the firecracker burst effect. The red happy lion jumps out from the far right of the picture. You may click to accumulate strength, and the lion can jump up the plum blossom pile one by one, and pull down the hydrangea at the top, so as to pop up the blessing of good luck. The cheerful New Year music and pictures with red as the main tone not only restore the most Chinese New Year flavor, but also incisively and vividly express the sense of ceremony that the whole HTML5 wants to convey.

Similar interactions can also be seen in the publicity of movable-type printing. Wood movable-type printing is one of the main forms of movable-type printing in ancient China after movable-type printing invented by Bi Sheng in the Northern Song Dynasty. At present, it is mainly distributed in Ruian City, Zhejiang Province, but rooted in Chinese clan concepts and a thriving local genealogical culture. It is mainly used for genealogy printing, with strict consistency with ancients skills and very

**Figure 3.** *Spring Festival H5 game interactive art interface.*

exquisite process. In addition to the preparatory work of genealogy opening, audit, and grading in the early stage, its processes include font making, word picking, typesetting, printing, post-production and online binding, which retains both the traditional process of Chinese movable-type printing and the characteristics of thread bound books.

In order to further publicize and popularize Chinese movable-type printing, improve the visibility of ancient printing techniques, and promote their inheritance and development, the Intangible Cultural Heritage Research Institute launched the HTML5 special page on the mobile terminal of "fun to play wooden movable type and send blessings in the new year." HTML5 small game adopts the wooden movable-type font library provided by Dongyuan village, Ruian City. By clicking on the nine-palace grid to extract blessings, users can select words independently and personally experience wooden movable-type printing technology. Users can also enjoy the simple and solemn charm of the old song style in the processes of writing, engraving, picking up, typesetting, and printing. The HTML5 theme makes it possible to enjoy the microvideo of wood movable-type printing taken in Dongyuan village [6].
