**3. The baby boomers**

The Baby Boomer Generation are those born between 1945 and 1965, although the exact years vary slightly depending on who you are reading [1]. They witnessed and partook in the political and social turmoil of their time: the Vietnam War, the Civil Rights Movement, the John F. Kennedy (JFK) and Dr. Martin Luther King, Jr. (MLK) assassinations, Watergate, and the sexual revolution as well as Woodstock, and the freewheeling 1960s [2]. Baby Boomers grew up in an era of prosperity and optimism, bolstered by a sense that they are a unique generation capable of changing the world. They respect authority but do not always trust it. Many are accepting of diversity, optimistic, more politically liberal, conflict-avoidant, and relationship-oriented. They also thrive on the possibility of change and love a noble cause. They have a fierce sense of right and wrong. Baby Boomers have been described as the "Show Me Generation," which translates to words meaning little to them and actions meaning more [2].
