**Chapter 7 117**

Lesson on Misinformation in the COVID-19 Era *by Elena Soto-Vega, Samia Gómez Gómez, María Fernanda Pérez-Zepeda and Genesis Marielle Salgado Solís Salgado*

Preface

In this era of technology, we find ourselves deeply intertwined in a vast network of digital connections. It's incredible how a few clicks can bring us access to a wealth of information while simultaneously exposing our lives to a global audience. At the core of this interconnected landscape lies social media, a phenomenon that has completely revolutionized our way of communication, business interactions, and navigation in the digital age. This book, *Social Media – Opportunities and Risks*, takes you on an exploration of this digital frontier—a guided expedition through the potential advantages and dangers that social

Undoubtedly, the power wielded by social media is undeniable, as it offers unparalleled opportunities for individuals to connect with others and share their thoughts and experiences while amplifying their voices. As we embark on this journey within the pages of this book, we have divided it into two distinct sections—each representing the contesting nature inherent in social media: "Embracing Opportunities" and "Managing Risks."

The first section invites you to delve into the side of social media where innovation thrives and connections flourish. We kick off our exploration in Chapter 1 by delving into the world of small- and medium-sized enterprises (SMEs) as they embrace social media platforms for e-commerce purposes. Here you will see how the Internet has made it possible for even the smallest businesses to thrive thanks to platforms that have democratized commerce.

Next, in Chapter 2, we delve into the heart of Sub-Saharan Africa, where social media is reshaping lives, economies, and cultures. In this section you will come across an analysis of resilience and transformation. Social media has become a tool for community building,

But social media is not just about business and activism, it is also about personal expression and presentation. Chapter 3, explores the intricate dance of self-presentation on social media platforms and its profound impact on personal branding. We will unravel the art of projecting an image, balancing authenticity with the desire to present our best

In the final chapter of this section, we step into the realm of digital education. Here, you will understand how social media is transforming learning and skill development. As you read further, you'll discover possibilities offered by digital platforms to democratize

After exploring the sunny horizons of social media in the first section, it is equally important to acknowledge the potential dangers and risks that also exist in the digital

media presents for individuals, businesses, and society.

**Embracing Opportunities**

selves in the digital realm.

**Managing Risks**

realm.

entrepreneurship, and driving social change.

knowledge and create lifelong learning opportunities.
