**Author details**

Alice P.S. Shemi Copperbelt University, Kitwe, Zambia

\*Address all correspondence to: shemiap@gmail.com

© 2023 The Author(s). Licensee IntechOpen. This chapter is distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/3.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

*Adoption of Web 2.0 Social Media eCommerce in SMEs: Conceptualising Theories and Factors… DOI: http://dx.doi.org/10.5772/intechopen.109604*
