**7. Implication for policy and future research**

Management and staff of the TUs could focus on the SWOT analysis model to develop policies that will enhance the environmental conditions of the TUs for performance and innovations. The conceptual model can be used in future researches, by testing and explaining the relationships between the SWOT analysis of the TUs. The relationships could be empirically tested in private and traditional universities. In addition, academicians and administrators in the TUs can use the additional knowledge in the theory of TL and SWOT to enhance creativity and innovations in the TUs.
