**5. Conclusions**

We can think that the subjects act with strong rationality and knowledge, being able to decide, however, without using creativity, regardless of age and gender, and career either. The creative decision, in this case, is a reality but not present now, and we consider that it is not a myth. The decision exists, it is an attitude [22], and it is present, as well as the latent creativity, according to the first two analyses. We think that the block is found in the way people learn and associate information, often in a memorized way, instead of solving problems using thought and words while practicing a decision-making activity, given that we retain 90% of what we say while we do it [23]. Regarding the study, we think that it should be extended to other organizations with more diversified and expanded samples to contribute to the improvement of culture management in organizations, namely in the processes of change, negotiation, and conflict.
